Sven Kessler

About Sven Kessler

Senior executive with 20+ years of success achieving sustained revenue, profit and…

Experience

1. Director of Merchandising

   PGA TOUR

   May 2015 — Present · Ponte Vedra, FL, US

   Responsible for 3 direct reports and a staff of 6 to manage 3 major revenue streams:• Coordinate all purchasing and visual standards for 17 TPC properties located throughout the country.• Manage team responsible for merchandise tents at 15 PGA TOUR events including coordination of staff, all retail functions and determining merchandise mix to maximize sales.• Responsible for direct report generating corporate sales with PGA TOUR marketing partners, sponsors, and prospecting new clients.• Responsible for planning top line sales, open to buy, generating and reviewing reports to track KPI’s and looking for new strategic opportunities to maximize revenue.• Manage vendor relationships to increase sell through, profit margin, develop marketing plans, and plans to assure timely sell through of obsolete products.

Education

• Florida State University - College of Business

  BS

  1979 — 1983

Skills

• Retail Sales
• Forecasting
• Sales Process
• Marketing Strategy
• Product Marketing
• Merchandising
• Social Media Marketing
• Income Statement
• Marketing Management
• Pricing
• Sales
• Outside Sales
• Retail
• B2b
• Profit
• Trade Shows
• P
• Sales Management
• P&L Management
• Footwear
• Leadership
• Purchasing
• Brand Development
• Fashion
• Sales Operations
• Customer Retention
• Customer Service
• Management
• Team Building
• Product Development
• Sports
• Apparel
• Store Management
• Loss Prevention
• Direct Sales
• Advertising
• Retail Marketing
• Sports Marketing
• Inventory Management
• Inventory Control