Sven Herrmann
Senior Director Product Marketing North America at adidas Originals
- Role
- Senior Director Lifestyle Basketball Footwear (Across all Labels) at adidas
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sven Herrmann
An enthusiastic and highly passionate personality with a unique combination of skills and capabilities acquired during national and international work experience and an outstanding academic background. Possessing excellent interpersonal and liaison skills with the ability to communicate professionally with customers and colleagues by building and maintaining productive working relationships. Enjoys being part of a creative and productive team and thrives in highly pressurized and challenging working environments.Spezialgebiete:> Strategic Marketing> Affiliate Marketing> Below the line Marketing> Web 2.0> Street to High End Fashion> Sneakers> Soft Skills> Networking> Entrepreneurial Spirit
Experience
Senior Director Lifestyle Basketball Footwear (Across all Labels)
Apr 2021 — Present · Los Angeles, CA, US
Leading & managing the complete adidas lifestyle Basketball Footwear business across all adidas labels (FearofGod Athletics, Originals & Sportswear) consisting of 1bn annual netsales.
Education
Johannes Scharrer Gymnasium
A-Levels
1994 — 2003
FAU Erlangen-Nürnberg
MA in Business Administration & Economics, Marketing, International Management, Economic Psychology, Finance & Economic Policy, HR Management
2007 — 2009
FAU Erlangen-Nürnberg
BA in Business Administration & Economics, Generic Business Studies, Macro And Micro Economics, Finance & Accounting, Statistics
2003 — 2006
Södertörn University
Part of MA, International Marketing, Internation Management, Business Economics
2006 — 2007
Skills
- Unternehmensführung
- Marketingstrategie
- Produktentwicklung
- Mode
- Schuhwerk
- Einzelhandel
- Merchandising
- Sportbekleidung
- Kleidung
- Sportgeräte
- Produktmarketing
- Marketing
- Trendanalysen
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