Suzy Twigg
Senior Digital Business Analyst @AXA Health
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WORK HISTORY
Senior Digital Business Analyst @AXA Health
EDUCATION
Brunel University of London
BSc Hons, Sports Science
SKILLS
ABOUT SUZY TWIGG
I’m a Digital Business Analyst who specialises in turning real customer and business problems into clear, deliverable software solutions. My background spans complex digital initiatives across aviation, healthcare, public sector and e-commerce, where I’ve shaped new features, optimised user journeys, and supported multi-disciplinary teams to deliver high-quality digital products. What differentiates me is my ability to bring together product thinking, user-centred design, solid BA discipline, and practical AI expertise. I understand how modern software is built, and how AI (LLMs, embeddings, RAG, automation and intelligent workflows) can make products smarter, faster and more intuitive.I’m at my best when- Translating customer pain points into elegant product features- Writing clear user stories, acceptance criteria and edge-case logic- Mapping user journeys and simplifying complexity- Working with engineers, UX and product owners to shape what gets built- Identifying where AI can genuinely enhance a feature or workflow- Supporting agile delivery and continuous iteration- Bringing structure, clarity and pace to digital development teamsI care deeply about building digital experiences that truly solve problems, reduce friction and create value for customers, communities, and organisations.
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