Suzy Pettican

Pr Director Public Relations Consultant @Reflection Pr

Norwich, GB

Reflection PR specialises in Travel PR.I founded Reflection PR, a boutique PR agency in 2009, and have delivered PR strategies for international and independent luxury hotels, stately homes, luxury holiday properties, Holkham Country Fair and a solo tour operator. My specialities include managing press trips, reputation management, storytelling and devising strong news angles to secure national media coverage.I also write strong award entries for businesses, gaining success in awards including the East of England Tourism and Retail and Leisure International Awards. I was a judge for The UK Financial Services Experience Awards, and set up an specialist awards division: delivering webinars to help companies improve their award entries.I worked with Wolterton Park (Wolterton) for 5.5 years on its luxury Travel PR strategy, achieving- 70 million reach incl. 63.8M online media - Website traffic increased by 61%- Boosted social media followers by 48%- 3-page feature in the ​Sunday Times- 12 page exclusive media placement in House & Garden- 1.3M international views on influencers’ YouTube video- Tatler Wedding Guide named Wolterton’s honeymoon suites as one of the most luxurious in the UK.An international Travel PR campaign for Valamar President Hotel, a luxury 5* star hotel in Dubrovnik- Online coverage reached over 17 M- UK media coverage with a print reach of 3M- Social media content reached over

City College Norwich

Advanced Certificate in Marketing (CIM)

Cambridge Marketing College

Advanced Certificate in Public Relations (CIPR)

City College Norwich

Certificate in Marketing (CIM)

City College Norwich

G.N.V.Q. Leisure and Tourism (Travel)