Suzy Mattay

About Suzy Mattay

For seventeen years, I\'ve worked with brands and ad agencies to solve advertising challenges as a freelance strategist. I\'ve spent time agency-side with Wieden+Kennedy, 180, Monks and am currently FT at Battery, where I lead the Strategy department. I thrive working across an idiosyncratic series of business and brand demands. I like it that way. Variety is fun. Some industries I\'ve worked in: Entertainment, Gaming, CPG, Retail, Fashion, Education, Travel, Alcohol. Types of strategy I\'m good at: Creative, experiential, campaign, brand, metaverse, multicultural, LGBTQ.As for research, I have over 900 hours of consumer moderation completed (and counting). I\'m a big fan of talking to people. A large part of my process and experience is designing and producing national research projects from concept to completion. TL;DR: Brand & creative strategy + qual & quant consumer research

Experience

1. Strategy Director

   Battery

   Dec 2024 — Present

   I oversee the Strategy discipline at Battery. Clients include Land O\'Lakes, Purina, and City National Bank, among others.

Education

• WK12

  Copywriter, Illustrator, Account Executive, Strategic Planner

  2007 — 2008

• Edward Tufte

  Presenting Data and Information

  2011 — 2012

• Las Vegas Academy

  AP Visual Design, AP Japanese Language and Culture

  1999 — 2000

• The Blogcademy

  Blogging best practices & social media strategy

  2013 — 2013

• UCLA Extension

  User Experience Design

  2012 — 2012

Skills

• Strategic Planning
• Brand Architecture
• Qualitative Research
• Research Design
• Digital Strategy
• Digital Marketing
• Creative Direction
• Advertising
• Strategy
• Art Direction
• Social Media
• Creative Strategy
• Consumer Behaviour
• Strategic Thinking
• Account Planning
• Event Planning
• Brand Management
• User Experience
• Marketing Strategy
• User Research
• Customer Insight
• Viral Marketing
• Copywriting
• Research
• Integrated Marketing