Suzy Gray
Marketing Specialist - Events @Dataminr
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WORK HISTORY
Marketing Specialist - Events @Dataminr
Lead for the event marketing strategy across EMEA and APAC. • Leverage superior project management skills to ensure seamless execution before, during, and after critical third-party and proprietary events. • Optimise event strategy and execution to achieve objectives - brand awareness and lead generation. • Manage all aspects of Dataminr events and tradeshow, including negotiating contracts, managing vendors and event staff, working on Sales participation/process, preparing stand materials, and creating event campaigns on Salesforce. Managing post-event prospect follow-up activities, • Design, build, measure, and optimise lead generation and nurture programs to drive both awareness and consistent engagement both before and following events. • Collaborate with creative team to deliver compelling and comprehensive creative briefs to ensure timely, on-strategy assets for campaign execution.
EDUCATION
Ulster University
Bachelor's Degree, Applied Psychology
Leeds Beckett University
MSc, Events Management
ABOUT SUZY GRAY
With over 18 years of experience in marketing, I currently lead the strategy and…
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