Suzi Mirchel

About Suzi Mirchel

I design and scale insight and enablement programs that turn complex systems into trusted, actionable decision-making tools.I specialize in high-change environments—across SaaS, healthcare tech, travel tech, and live events—building scalable analytics, governance, and enablement frameworks that help teams understand what’s happening, why it matters, and what to do next.Currently, I lead product analytics and insights strategy at Zelis, designing enterprise-scale programs that support internal teams and external clients. My work sits at the intersection of strategy, storytelling, and execution, with a focus on data quality, governance, and adaptability.Known for bridging disciplines and creating clarity in ambiguous spaces

Experience

1. Senior Manager, Product Analytics & Insights

   Zelis

   Oct 2025 — Present

   Drive the strategic development of product analytics and insights programs, ensuring data structures, governance, and operational processes support scalable internal and external insight needs- Lead and mentor a team of product analysts responsible for hands-on analysis and insight delivery, while setting the standards and strategic direction for insight quality, enablement, and usage- Own client-facing product analytics and usage intelligence, translating complex product data into clear, credible narratives that inform product strategy, client decision-making, and investment priorities across three enterprise product lines- Develop and maintain product usage insights, reporting standards, and enablement frameworks used by internal teams and external clients to understand product value and adoption- Partner cross-functionally with Product, Client Success, Sales, and Leadership to ensure insights are trusted, repeatable, and operationally governed- Bridge analytics, storytelling, and enablement—ensuring insights are not only accurate, but usable, relevant, and impactful as product roadmaps and market needs evolve.

Education

• Central Washington University

  Bachelor's of Communication, Public Relations, Advertising, and Applied Communication

  2011 — 2013

• University of Washington

  Master of Arts - MA, Digital Communication and Media/Multimedia

  2014 — 2016

• Clark Community College

  Associate's Degree, Graphic Design

  2009 — 2011

Skills

• Copywriting
• Event Management
• Public Relations
• Twitter
• Media Relations
• Social Media
• Marketing
• Brand Asset Management
• Public Speaking
• Event Planning
• Research
• Community Outreach
• Writing
• Data Entry
• Social Networking
• Social Media Marketing
• Blogging
• Microsoft Powerpoint
• Strategic Communications
• Qualitative Research
• Critical Thinking
• Microsoft Word
• Microsoft Excel
• Customer Service
• Press Releases
• Microsoft Office
• Newsletters
• Time Management
• Web Content Writing
• Admissions
• Advertising
• Communication
• Leadership
• Facebook
• Editing
• Content Strategy
• Marketing Strategy