Suzie Jang

About Suzie Jang

Strategic Brand Marketing leader with 15+ years of experience building and scaling culturally relevant brands across beauty, travel, lifestyle, and tech. Proven track record leading integrated brand strategy, go-to-market innovation, and high-impact campaigns that drive revenue growth, customer acquisition, and brand affinity. Expert in brand positioning, creator ecosystems, and insight-led storytelling. Known for building cross-functional alignment, leading agencies and partners, and translating consumer behavior into breakthrough brand platforms.Core Strengths:• Executive Leadership: Build and inspire high-performing, cross-functional marketing teams to deliver bold, business-driving results.• Integrated Marketing: Architect data-informed 360° campaigns across social, influencer, PR, and CRM channels.• Brand Strategy & Positioning: Shape and evolve brand narratives that elevate awareness, drive differentiation, and build long-term equity.• Strategic Partnerships: Forge high-impact brand and cultural collaborations that unlock new audiences and amplify reach.• Offers & Promotions: Lead full-cycle DTC campaign strategy—from concept and testing to optimized launch and performance.• Creative & Agency Management: Drive creative excellence across campaign briefing, production, and execution—ensuring cohesive storytelling and flawless delivery.• Experiential & Influencer Activations: Create buzzworthy, brand-right experiences and influencer campaigns that generate EMV and cultural relevance.

Experience

1. Director of Brand Marketing

   IPSY

   Nov 2020 — Present · San Francisco, CA, US

   Lead brand strategy and integrated marketing for IPSY, defining how the brand shows up across owned, earned, and product experiences to drive cultural relevance, acquisition, and loyalty

Education

• American University - Kogod School of Business

  MBA, Finance and Global Emerging Markets

• Virginia Tech - Pamplin College of Business

  Bachelor of Science, Marketing Management and Global Business

Skills

• Email Marketing
• Spss
• Account Management
• Creative Direction
• Microsoft Office
• Sales
• Project Finance
• Corporate Finance
• Management
• Project Management
• Integrated Marketing
• Strategic Partnerships
• Marketing
• Lotus Notes
• Advertising
• Product Marketing
• Client Relations Skills
• Microfinance
• Leadership
• Microsoft Sql Server
• Marketing Strategy
• Social Media Marketing
• Marketing Communications