Suzie Weidling
Founder, Managing Partner & Head of Strategy & Talent @Ampersand
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WORK HISTORY
Founder, Managing Partner & Head of Strategy & Talent @Ampersand
Los Angeles, CA, US
An industry leader in creating visuals for advertising, commercial production, films, gaming, event launches, and new media, Ampersand Artists provides visual art across every stage of presentation, empowering clients to craft amazing content that wins business, elevates brands, and drives results.• Founded, scaled, and led a cutting-edge talent agency representing top creative professionals across storyboards, illustration, animatics, and AI-powered visual media. Led strategic growth initiatives, new division launches, and an expansion into photography and emerging technologies. • Achieved standout financial performance, expanding the P&L to $3M+ in annual top-line revenue, and drove substantial growth, including a 24% YoY increase in 2005 and 39% in 2010. Directed individual project budgets of up to $800k and designated multi-year client spend of $1M+.• Managed 10 direct reports across the US and a globally distributed organization of 70 artists working on projects worldwide. Guided and mentored emerging talent, transitioning from their first student projects to building thriving long-term careers serving top-tier global brands.• Drove client acquisition and partnership development with leading brands and agencies, including: Apple, Amazon, Google, Meta, Facebook, Nike, Disney, Walmart, Target, Samsung, LinkedIn, Pepsi, Toyota, Mercedes, NFL, Pfizer, P&G, Unilever, Kraft, Kellogg’s, Gatorade, Budweiser, Coors, Doritos, GE, SC Johnson, Leo Burnett, BBDO, DDB, FCB, Chiat\\Day, Wieden+Kennedy, BBH London, Goodby Silverstein & Partners, 72andSunny, Publicis, Y&R, and Havas. • Established the company’s dedicated AI Division in 2022, pioneered the incorporation of AI artists into the roster of talent, and repositioned the company to meet the needs of a rapidly evolving industry. Addressed artist concerns around AI, ensured the responsible implementation of generative technologies, and integrated new AI tools into creative workflows.
EDUCATION
University of Southern California
Master of Fine Arts (MFA)
Washington University in St. Louis
Bachelor of Arts (BA)
ABOUT SUZIE WEIDLING
As a strategic business executive and creative production leader, I bring a record of success in curating elite rosters of creative talent, shaping high-impact campaigns, and driving value for brands, agencies, and corporate teams competing at the highest levels of global business. I excel at launching and scaling innovative commercial operations, bridging the gap between companies and creative talent to drive strategic objectives, and building cutting-edge capabilities in the evolving landscape of advertising, content creation, and AI-driven artistry. Leveraging experience spanning diverse business functions and industries, combined with an unwavering focus on the needs of teams, stakeholders, and clients-I work effectively at every level, driving transformation, creating cohesive cultures, and elevating organizations as industry leaders. SKILLS, COMPETENCIES & EXPERTISEStrategic Leadership & Business Growth: Vision, Strategy & Execution, Business Development, Revenue & Margin Growth, Entrepreneurship, Emerging Technologies, AI Art, Creative Direction, Large-Scale Project ManagementBrand, Marketing & Client Engagement: Branding & Positioning, Brand & UX Storytelling, Marketing & Sales, Communications & Messaging, Client Relations, Digital Media, Speaking & PresentationsTalent & Organizational Leadership: Talent Representation, Artist Management, Talent Development, Mentoring & Team Building, Hiring, Onboarding & Training, Performance CulturesOperational & Financial Management: P&L and Budget Ownership, Vendor/Supplier Relations, Legal & Contractual Expertise, Complex Negotiations, RFP ResponseStakeholder & Relationship Management: Partnerships & Alliances, Customer Service ExcellenceDigital and Creative Tools: CRM Platforms, Adobe Creative Cloud, AI Tools, Midjourney, Runway, Microsoft Excel, Google Workspace
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