Suzanne Walden
Certified Scrum Product Owner, Scrum Master and Agile Leadership-Team
- Role
- Vice President of Marketing and Business Development at Frontwave Credit Union
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Suzanne Walden
A highly accomplished and experienced manager with a strong background in marketing…
Experience
Vice President of Marketing and Business Development
May 2024 — Present · US
Leads the development and execution of the Credit Union\'s branding and awareness campaigns, digital experience strategy, and overall marketing strategies. Manage measurement, SEG/Employee Perks distinction program, data analytics, and marketing automation. Oversee website development, content marketing, social and digital marketing, sponsorship programs, and member retention initiatives. Drive strategic growth, new product and service launches, corporate and internal communications, business development engagement, retail merchandising, media planning and buying, vendor and agency management, and sales management. Key Accomplishments:• Leads all marketing, branding, and business development initiatives to drive strategic growth and enhance member engagement.• Develops and executes an end-to-end marketing strategy across multiple channels, including digital marketing, content marketing, and public relations.• Built and manages distinct community and business programs, including the Frontwave Give360 initiative, Community Kickbacks program, and large employer group perks programs.• Oversees a data-driven marketing function, building teams and technology to analyze market trends and member behavior.• Collaborates with product and service leadership to develop and launch new offerings that meet market demand and support the credit union\'s mission.• Incorporating your new points about the Frontwave Arena, sports sponsorships, and the Marine Corps relationship, here are updated descriptions with distinct line items for each.
Education
California Baptist University
BSBA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.