Suzanne Perron
B2b Marketing Manager @Postmedia Network Inc.
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WORK HISTORY
B2b Marketing Manager @Postmedia Network Inc.
Montreal, QC, CA
Conceptualize and design a new function to lead industry relations efforts for Postmedia in Canada-Manage Postmedia relations with trade bodies in Canada, representing the whole advertising ecosystem (advertisers, publishers, adtech)-Work cross-functionally with sales, marketing, PR, legal, product, data, audience and policy to establish a cohesive voice and ensure Postmedia is participating in the advertising industry dialogue specifically around privacy, sustainability, measurement and responsible data management.
EDUCATION
Concordia University
Bachelor's degree, Marketing & Communication
ABOUT SUZANNE PERRON
A growth-minded leader with a focus on news media, data journalism, industry relations, strategy, business development, digital marketing, programmatic media, and brand development.Proven track record for creative problem-solving, driving the value of a product, building trusted relationships, influencing key decisions and driving urgency. Deep experience leveraging insights to create meaningful solutions for clients. Disciplined, data-driven facilitator of digitally-enabled companies operating in industries undergoing rapid transformation.Collaborative partner and trusted advisor with a passion for connecting strategy to action. Profound understanding of the media landscape and the disruption that lies within. Excellent communication skills.Core Competencies: News Media, Strategic Planning, Digital Media, Programmatic Media, Partnership Development Strategy, B2B/B2C Marketing Strategy, Business Intelligence, Business Development & Consultative Sales, Product Marketing, Creative Production, Brand Identity Development, E-comm, Paid Social, Influencer Marketing, Stakeholder Management, Brand Strategy, Editorial Planning, Experiential Marketing, Agency Management, Content Strategy & Management, Marketing Communication, Canadian News Media, Media Relations, Press Releases, Public Relations, Reputation Management, French-Canadian Media, Publishing, Contract Negotiation & Management, Cross-functional Project Management, Forecasting, Budgeting, Content Development, Corporate Strategy, Team Leadership & Mentorship, Bilingual (French & English).Email: s••••••••@gmail.com
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