Suzanne Bedell

About Suzanne Bedell

Senior marketing executive with deep experience driving B2B, B2C, and B2B2C growth across healthcare, digital health, and technology-driven advisory services within both private equity–backed and public company environments. Known for building scalable, performance-driven marketing engines that translate strategy into measurable business results.Experienced in building and managing full-stack marketing organizations spanning brand, demand generation, product marketing, communications, lifecycle engagement, and sales enablement. My work sits at the intersection of growth strategy, go-to-market execution, and executive storytelling—aligning marketing with sales, product, and enterprise priorities to accelerate revenue, improve conversion, and strengthen market differentiation.Known for operating comfortably in white space, I’ve led multiple “first-of-their-kind” initiatives, including modernizing legacy brands, launching new growth channels, accelerating pipeline velocity, and transforming marketing organizations to support scale. I bring a pragmatic, test-and-learn mindset grounded in analytics, customer insight, and strong cross-functional partnership.My career has been shaped across healthcare, digital health, and technology-driven advisory services— industries that demand precision, credibility, and results—equipping me with growth, go-to-market, and organizational leadership playbooks that translate powerfully to companies operating in complex, regulated, and rapidly evolving environments, including technology, SaaS, services, and platform-based businesses.What I do best:• Build and scale integrated go-to-market strategies that drive revenue growth• Align marketing, sales, and product through clear positioning and enablement• Modernize brands to improve adoption, relevance, and competitive advantage• Lead, mentor, and inspire high-performing teams across functions and geographiesSkills and Specialties: Go-to-Market Strategy | Revenue & Growth Marketing | Brand Strategy | B2B & B2B2C Healthcare Marketing | Product Marketing | Sales Enablement | Lifecycle & Engagement Marketing | Demand Generation | Account-Based Marketing | Marketing Analytics & AI Enablement | PR & Communications | Team Leadership

Experience

1. Vice President Marketing

   CareCentrix

   Sep 2022 — Present

   Executive leader responsible for enterprise marketing strategy and execution supporting a value-based healthcare-at-home model. Lead brand, demand generation, product marketing, communications, thought leadership, digital strategy, and sales enablement across payer, provider, and member audiences. Serve as a strategic partner to senior leadership, orchestrating alignment across Sales, Product, Legal, Compliance, Clinical, Technology, Account teams, and external partners to drive cohesive go-to-market strategy and commercial performance.Key impact:• Launched a unified go-to-market platform that accelerated pipeline growth and reduced sales cycle• Executive integrated campaigns engaging over of target accounts to strengthen pipeline and brand visibility• Led the co-branded go-to-market strategy with Optum for the launch of DME Navigator, a durable medical equipment solution, driving strong demand and accelerating pipeline growth through aligned messaging and sales execution• Evaluated and deployed AI-enabled marketing tools to improve efficiency, productivity, and cost management• Increased LinkedIn follower growth by 30% year over year through organic, content-led strategy• Delivered 100% of committed sales enablement tools on time while producing 25+ additional high-impact assets

Education

• Fairfield University

  Bachelor of Arts - BA, Communications, Marketing

• MIT Sloan School of Management

  Digital Marketing Analytics - Executive Program