Suzanne Martin

About Suzanne Martin

For 20+ years I’ve developed, conducted and analyzed research on youth, families, and education for profit, nonprofit, and academic organizations. I’ve worked for leading research firms, ex. Nielsen, and built my own research consulting business. Conference speaker. RESEARCH PROCESS: I’ve conceived and led the entire research process—from attracting clients and uncovering their business goals; to building quantitative and qualitative research instruments; to collecting, interpreting, and synthesizing data; to making actionable recommendations. RESEARCH PARTNERSHIPS: I’ve cultivated trusted client partnerships that deliver customized research solutions—and often discover the unexpected. And built those partnerships into long-term relationships, often spanning many years and projects.SAMPLE RESEARCH PROJECT REBRANDING and REPUTATION BUILDING for a liberal arts college - Research question: What changes in the College’s brand identity were necessary to enhance its reputation, heighten its student selectivity, and increase its overall yield- Research method: To define the College’s unique strengths, I attended classes, interviewed 100s of students, faculty and staff, and disseminated and analyzed several online surveys- Research results: I uncovered the College’s distinguishing characteristics: faculty’s acts of service to students; students’ exceptional social, political, and academic accomplishments; and the College’s history of extensive tolerance and service- Research recommendations and impact: I used these characteristics to redesign its marketing materials and relaunch its website. Results included increases in press mentions by 400%, in applications by 18%, in enrollment by 8%, in annual revenue by $1.6M, in rankings by 7 points.YOUR RESEARCH CHALLENGESI look forward to hearing about your research challenges and discussing how I can help you meet them. Please contact me through LinkedIn or at s••••••@martinresearchconsulitng.com.

Experience

1. Chief Executive Officer

   Peerwise

   Jun 2021 — Present

Education

• Palisades High School

  High School

  1985 — 1988

• University of Arizona

  PhD, Educational Psychology

  1989 — 2005

• University of Arizona

  MS, Marketing

  1999 — 2003

• University of Arizona

  Bachelor's degree, Psychology

  1988 — 1993

Skills

• Data Analysis
• Data Collection
• Developmental Psychology
• Survey Design
• Strategic Consulting
• Child Development
• Primary Research
• Advertising Research
• Program Evaluation
• Business Relationship Management
• Customer Insight
• Analytics
• Consumer Insight
• Nonprofits
• Market Research
• Social Affairs
• Online Moderation
• Online Research
• Advertising
• Survey Research
• Ethnography
• Qualitative Research
• Social Services
• Positioning
• Research Design
• Business Insights
• Competitive Analysis
• Market Intelligence
• Higher Education
• Strategic Planning
• Brand Architecture
• Research
• Market Analysis
• Manage Client Relationships
• Focus Groups
• Client Development
• Consumer Behaviour
• Consumer Behavior
• Marketing
• Product Development