Suzanne Laughlin
- Role
- Casino Marketing Consultant at Severity Inc
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Suzanne Laughlin
As an independent Casino Marketing Consultant, I specialize in creating dynamic…
Experience
Casino Marketing Consultant
Nov 2014 — Present
Implement digital strategies on all social platforms * Set up and execute marketing campaigns to create brand awareness and generate increased client revenue * Create content & post daily to social media outlets ensuring each post adheres to the company\'s guidelines * Develop new business via telephone and mass communication such as email and social media to identify appropriate prospects within the target market * Sell B2B products & services, i.e, ringless voicemail, free SWOT analyses, video production, etc.* Follow up on leads and conduct research to identify potential customers * Build and cultivate prospect relationships by initiating communications and conducting follow-up communications to move opportunities through the sales cycle * Design graphics for client\'s promotional posts * Videography – produce product & services videos – provide artistic direction & technical input * Research and curate marketing contact lists & facilitate coordination of marketing/email campaigns * Monitor competitor\'s products, sales & marketing activities * Perform SWOT analyses for clients & their competitors * Develop marketing plans * Responsible for administrative duties including the drafting of marketing plans, business emails & documents, logging contacts & leads into the CRM, arranging travel for company CEO & scheduling meetings * Generate appointments and quotes by means of proactive outbound prospecting and lead management to qualify, market & sell to potential customers.
Skills
- Online Video Marketing
- Social Media
- Entertainment
- Producing
- Powerpoint
- Musical Theatre
- Commercials
- Inbound Lead Generation
- Acting
- Music Industry
- Digital Strategy
- Writer
- Jazz
- Comedy
- Stage
- Booking Agent
- Marketing
- Voice Acting
- A&R
- Inbound Marketing
- Film
- Improvisational Comedy
- Musical Comedy
- Microsoft Word
- Recording
- Parties
- Marketing Strategy
- Weddings
- Music Production
- Performing Arts
- Studio Recording
- Composition
- Talent Booking
- Microsoft Excel
- Emcee
- Festivals
- Impressionist
- Sales
- Advertising
- Theatre
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