Suzanne K.

About Suzanne K.

Strategic marketing and advertising leader, inexplicably passionate about telling brand stories and connecting brands with customers through unconventional insights. Dedicated to driving measurable, sustainable growth and meaningful impact for purpose-driven organizations. With experience leading both agency and in-house marketing teams, I specialize in shaping brand narratives, leading integrated multi-channel campaigns, mentoring emerging talent, building lifelong client relationships, and translating data and trends into actionable insights. I’m a firm believer in collaboration, curiosity, and the power of brand in moments of growth, change, and market disruption.

Experience

1. Strategic Marketing Lead

   Sock Club

   Jul 2024 — Present · Austin, TX, US

   Drive strategy and integrated marketing campaigns, contributing to a 20% increase in marketing-attributed revenue in 2025 • Lead a test-and-learn, data-driven approach to efficient media use• Align stakeholders around shared priorities to deliver cohesive, purpose-driven marketing• Founded and scaled new Account-Based Marketing program• Build strategies that drive measurable growth in reach and influence• Translate data and marketing insights into clear segmentation, messaging, and strategy• Track market and brand trends to uncover growth and relevance opportunities• Lead a digital-first media strategy across owned, earned, shared, and paid channels• Expand visibility by identifying new opportunities and reallocating resources strategically• Build and strengthen key relationships, resulting in a \"Supplier of the Year\" award from a target account

Education

• Furman University

  Communications and Psychology

• Texas State University

  Bachelor of Arts - BA, Communications and English Literature

• Texas State University

  Bachelor of Arts (B.A.) - Summa Cum Laude, Communications and English Literature