Suzanne H.

WORK HISTORY

EDUCATION

ABOUT SUZANNE H.

I am a commercially driven Head of Marketing, both in the UK and Globally, with a track record of delivering full-funnel, customer-focused strategies in regulated, complex environments in highly regulated, customer-first environments from Insurance to consulting and professional services. I\'ve led teams of 10+ and £2M+ budgets across performance marketing, web, CRM, and campaign strategy. Leading transformational growth from digital channels, I bring analytical insight, creative leadership, and operational rigour to the marketing function.My leaderships style is collaborative, agile and hands-on.I build inclusive teams and work closely with Sales, Product and Compliance to deliver multi channel strategies that meet both evolving customer needs and regulatory standards.Knowledge & understanding of diverse markets and sectors in financial services, management consulting, privately owned and shareholder owned businesses, charity, public sector and not-for-profit, with market leading clients including McKinsey & Company, Ministry of Defence and BP.Experienced at directing complex budgets >£2M, as well as working with start-up funding and with SMEs. Track record in transforming ideas into practical steps to drive significant change or deliver on sustainable growth. Transformation & Development of teams by bringing empathy, mentoring and challenge through coaching to help teams to flourish.Specialties: Customer Engagement; Digital Acquisition Strategy, Marketing Communications, Brand Strategy, Commercial Leadership,Marketing team transformation; eCommerce Strategy, B2BMarketing; Marketing ROI, Thought Leadership, Social Media Strategy, Marketing and Web Procurement