Suzanne Hitcho

About Suzanne Hitcho

I work with go-to-market teams to align around measurable customer value—so revenue enablement, customer success, and GTM strategy translate into consistent execution and business outcomes across the customer journey.In practice, this means: • aligning Sales, Customer Success, and Marketing around a shared definition of value • architecting revenue motions connecting customer outcomes to business outcomes • building repeatable revenue enablement systems that drive adoption and productivity • turning strategy into execution across complex, cross-functional environments My approach is customer-first, data-driven, and grounded in first principles:• Start with Jobs-to-be-Done and real customer outcomes • Define value in measurable terms across the revenue journey• Expose where value breaks down (revenue leak, misalignment, poor handoffs)• Align teams, incentives, and execution around what drives growth I’ve done this across enterprise organizations and global brands including Pfizer, Coca-Cola, and Disney—often in situations where growth depends on bringing clarity, structure, and alignment to ambiguity. More recently, I’ve been exploring how AI is reshaping revenue enablement and GTM execution. The opportunity is real—but without alignment and measurement, AI doesn’t create value. It amplifies whatever system is already in place. I’m focused on roles where I can help organizations architect and drive revenue growth through customer value, alignment, and execution with a people and AI-first lens. If you’re working through growth challenges, transformation efforts, or trying to make sense of how AI fits into your go-to-market motion, I’m always open to connecting. Core strengths:Go-to-Market Strategy • Revenue Enablement • Customer Success • Value Realization • Cross-Functional Alignment • Business Transformation • AI Adoption • Operational Execution

Experience

1. Executive Member

   Pavilion

   Apr 2024 — Present

   The world\'s #1 private community for GTM leaders.

Education

• Questrom School of Business, Boston University

  Masters in Business Administration (MBA)

• Questrom School of Business, Boston University

  Masters in Information Systems (MSIS)

• Georgia Institute of Technology

  Bachelor, Industrial & Systems Engineering

Skills

• Process Improvement
• Executive Reporting
• Management
• Stakeholder Engagement
• Reporting & Analysis
• Strategy
• Product Management
• Business Analysis
• Vendor Management
• Forecasting
• Resource Management
• Business Process
• Governance
• Business Process Improvement
• Software Project Management
• Application Lifecycle Management
• Crm
• Business Strategy
• Roi Development
• Change Management
• New Business Development
• Budgets
• Marketing Operations
• Strategic Planning
• Business Intelligence
• Crm Software
• Return on Investment
• Application Management
• Program Management
• Management Consulting
• Contract Negotiation
• Multi-Channel Marketing
• Six Sigma
• Risk Management
• Cross-Functional Team Leadership
• Sdlc
• Contract Negotiations