Suzanne Elfstrom

Senior Manager, Investment & Channel Activation Brand, Marketing & Communications @Deloitte

Missoula, MT, US

Develop and implement standard operating procedures to ensure department efficiencies and streamline workflow+ Leads team of professionals to execute campaigns and manage workloads to accommodate campaign work and innovation to advance the department+ Supervise and advise staff on day-to-day operations as related to department matters+ Conduct media research across multiple media tactics to develop comprehensive media strategies+ Maintain specialist knowledge in campaign strategy across multiple media tactics including traditional radio and television, cable television, OOH, programmatic display banners, native content, in-stream video, CTV, social platforms and digital audio; always adhering to channel best practices; supervise and advise the staff of the media department as relates to department matters and campaign implementations+ Plan media strategies across multiple media tactics including traditional radio and television, OOH, programmatic display banners, native content, in-stream video, CTV and digital audio+ Negotiate and purchase media while building publisher and vendor relationships to expand our campaign offerings with a network of trusted publications (publisher programs include sponsored-content, topic ownership, webinars, podcasts, display buys, and lead generation offerings)+ Owns and builds new Demand Generation go-to-market campaign offerings, including strategy, operational objectives, development, training, leadership alignment, internal comms plans, and ongoing maintenance and optimization+ Guides program-level strategy in partnership with CoE Leader to create demand, acquire leads, and drive growth, and regularly teams with Marketers, Sales, Data & Analytics, Sales Operations, Business stakeholders, and Account teams + Work closely with the Brand team, providing media recommendations regarding the Firmwide Brand campaign+ Provide input on Firmwide’s Sport Sponsorship media POV

Montana State University-Bozeman

BS, Marketing