Suzanne Elfstrom

About Suzanne Elfstrom

A Montana State University graduate, I\'ve worked in the advertising/marketing industry…

Experience

1. Senior Manager, Investment & Channel Activation Brand, Marketing & Communications

   Deloitte

   Jan 2024 — Present · Missoula, MT, US

   Develop and implement standard operating procedures to ensure department efficiencies and streamline workflow+ Leads team of professionals to execute campaigns and manage workloads to accommodate campaign work and innovation to advance the department+ Supervise and advise staff on day-to-day operations as related to department matters+ Conduct media research across multiple media tactics to develop comprehensive media strategies+ Maintain specialist knowledge in campaign strategy across multiple media tactics including traditional radio and television, cable television, OOH, programmatic display banners, native content, in-stream video, CTV, social platforms and digital audio; always adhering to channel best practices; supervise and advise the staff of the media department as relates to department matters and campaign implementations+ Plan media strategies across multiple media tactics including traditional radio and television, OOH, programmatic display banners, native content, in-stream video, CTV and digital audio+ Negotiate and purchase media while building publisher and vendor relationships to expand our campaign offerings with a network of trusted publications (publisher programs include sponsored-content, topic ownership, webinars, podcasts, display buys, and lead generation offerings)+ Owns and builds new Demand Generation go-to-market campaign offerings, including strategy, operational objectives, development, training, leadership alignment, internal comms plans, and ongoing maintenance and optimization+ Guides program-level strategy in partnership with CoE Leader to create demand, acquire leads, and drive growth, and regularly teams with Marketers, Sales, Data & Analytics, Sales Operations, Business stakeholders, and Account teams + Work closely with the Brand team, providing media recommendations regarding the Firmwide Brand campaign+ Provide input on Firmwide’s Sport Sponsorship media POV

Education

• Montana State University-Bozeman

  BS, Marketing

  1989 — 1994

Skills

• Public Relations
• Media Relations
• Online Advertising
• Social Media Marketing
• Media Buying
• Copywriting
• Microsoft Office
• Marketing Strategy
• Budgeting
• Advertising
• Public Speaking
• Strategic Planning
• Sem
• Event Planning
• Brand Development
• Press Releases
• Promotions
• Facebook
• Social Media
• Media Planning
• Writing
• Blogging
• Market Planning
• Mac
• Creative Direction