Suzanne Deatherage

About Suzanne Deatherage

Fearlessly diligent and self-directed visionary. • Communications and Marketing professional with more than two decades working in B2C and B2B markets.• Proven leader developing synergistic working relationships with external agencies and internal departments.• Highly focused on seamless full cycle communications.• Experienced manager of multiple teams, projects, and marketing campaigns.• Creative and passionate marketer, managing ideas, projects, and campaigns from start to finish.• Public relations professional with media achievements in local, regional, and national outlets.(New York Times, Runners World, Running Wire, AP). Marketing Competencies• Strategic Marketing & Public Relations Campaign Development, Execution, Analysis, Automation• Digital Media: Social Media, Digital Display, Paid Search, Website, Email, Texting• Traditional Media: TV, Radio, Print, Video• Multi-Channel and Integrated Marketing, Advertising, Creative & Placement• Multi-Site Budget Responsibility• Project Management & Multi-Department/ Group Facilitation & Collaboration• Event Planning & Execution• Website and App Development• Content Development & Website Management• Marketing/Compliance Balance

Experience

1. Vice President Marketing

   Corporex Companies

   Mar 2022 — Present · Covington, KY, US

   Lead the development and management of integrated, multi-channel marketing communications and campaigns across multiple brands within the Corporex family of companies, spanning the commercial real estate and health club sectors. Oversee all aspects of lead generation and brand marketing, with a strong emphasis on sales engagement, public relations, public affairs, and the creation and execution of efficient internal workflows and automation processes. • Serve as a conduit between sales teams and the broader community, generating targeted media exposure to amplify organizational messaging and create business opportunities through strategic community engagement.• Foster relationships and facilitate networking with municipalities, economic development organizations, and local business groups to drive collaborative growth initiatives and expand the organization\'s footprint within key markets.• Engage with regional economic development growth organizations and community-based partners to identify and pursue mutually beneficial projects, supporting local economic vitality and business expansion.• Leverage public relations and outreach strategies to enhance visibility of organizational initiatives, ensuring alignment with community needs and economic development goals.• Develop and executed campaigns to elevate Ovation’s profile as a premier regional destination, fostering community engagement and driving interest across residential, commercial, and hospitality components. Manage a team, processes, and reporting while supporting communication needs company wide.

Education

• Bowling Green State University

  Journalism, Public Relations & Marketing

• Xavier Leadership Institute (XLC)

  Certificate in Project Management, Project Management

  2016 — 2016

Skills

• Project Management
• Salesforce.com
• Copywriting
• Event Management
• Meeting Planning
• Recruiting
• Marketing Communications
• Facebook
• Budgeting
• Website Content Management Systems, Including Wordpress Google Products (Google Drive, Google Analytics, Etc.) Hubspot Salesforce Pardot Mailchimp Campusvue
• Strategic Planning
• Data Analysis
• Online Advertising
• Organizational Development
• Budgets
• Inbound Lead Generation
• Integrated Marketing
• Thought Leadership
• Non-Profits
• Public Relations
• Inbound Marketing
• Leadership
• Online Marketing
• Media Relations
• Event Planning
• Content Strategy
• Fundraising
• Marketing Strategy
• Nonprofit Organizations
• Social Media
• Nonprofits
• Press Releases
• Public Speaking
• Social Networking
• Google Adwords
• Proposal Writing
• Email Marketing
• Strategy
• Newsletters
• Strategic Partnerships