Suzanne Cohen
Innovative Brand Builder | Transforming Insights into Impactful Strategies | Marketing Director | Brand Managment
- Role
- Senior Business Development Manager at Lassonde
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Suzanne Cohen
With over 15 years of experience in marketing, brand building, product innovation, and segment strategy, I have a proven track record of uncovering customer insights and transforming them into effective marketing communications, digital marketing campaigns and new product development, along with eCommerce initiatives. I have extensive experience in foodservice and lodging along with coffee, food & beverage packaging and paper hygiene products, working with leading global companies including Lavazza, Essity and Campbell\'s Soup. I am passionate about creating value for customers and consumers and driving business growth and profitability.
Experience
Senior Business Development Manager
Feb 2024 — Present · Cherry Hill, NJ, US
Education
Drexel University
MBA
Penn State University
BS
Skills
- Consumer Products
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Shopper Marketing
- Product Management
- Customer Insight
- Marketing Research
- Competitive Analysis
- Product Launch
- Brand Development
- Segmentation
- Fmcg
- Market Planning
- Strategic Planning
- Brand Architecture
- Integrated Marketing
- Direct Marketing
- Management
- Product Development
- Business Development
- Key Account Development
- Advertising
- Forecasting
- Marketing
- Strategy
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