Suzanne C.
Co Founder and CEO @Principled Selling
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WORK HISTORY
Co Founder and CEO @Principled Selling
Reading, GB
Principled selling, mastered through coaching, training, and practice with the Ally Method™, delivering measurable outcomes for your buyers, your business, and investors.Traded as Sandler Training until October 2020 (Franchise Owner)
EDUCATION
Queen Mary University of London
BSc (Hons), Chemistry
SKILLS
ABOUT SUZANNE C.
Most sales problems aren\'t sales problems.I work with B2B leaders to simplify sales, fix what\'s broken, and build the consistent behaviours that drive predictable revenue growth. That\'s The Ally Method™.If the context changes, your response has to change too.I learned that before I ever worked in sales. In the NHS I built systems that recovered £millions in debt and got cash in faster by responding to changes in legislation and noticing what others missed. I developed business cases for capital projects and advised both public and private sector clients. Sitting on both sides of the procurement table changes how you see sales.Co-founding businesses with my husband while raising three children under five taught me the rest. No safety net. No room for distractions. Just what actually moves the needle.I\'ve spent nineteen years working with sales teams and the same root causes keep appearing. Everyone looking for fixes in the same places: new tactics, better playbooks, more training, a different head of sales. Context changed but the response hasn\'t. Overcomplicated tech stacks nobody’s using properly. Siloed teams with no single source of truth. Salespeople shoehorning buyers into their process instead of practising the consistent behaviours that actually move deals forward.Sales doesn\'t need new tactics. It needs simple, consistent behaviours and systems that support them instead of fighting them.We audit to uncover what you can\'t see. Whether it\'s gaps in hiring and onboarding, fiction in pipeline forecasts, or the assumption that\'s now your biggest blocker. We stop what isn\'t working, double down on what is, test new approaches, and scale what delivers results.Our commitment: leave systems and people better than we found them. We\'re working towards a future where sales is a force for good: trusted, principled, and impactful.Outside work, I chaired finance committees as a school governor, learning as much about navigating egos and politics as governance. I earned an FA coaching badge to start a girls\' football team and now volunteer as a puppy trainer for Hearing Dogs.If you\'re looking to simplify sales, improve pipeline management, uncover what\'s blocking revenue growth, or want your career to give you the life you want, let\'s talk.Sales Process Optimisation | Pipeline Management | Revenue Growth | Sales Enablement | Go-to-Market Strategy | B2B Sales Transformation | Sales Performance Consulting#SellersAnonymous #SalesAForceForGood #TheInquisitorPodcast
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