Suzanne Yoon Martinez
Director, HR Business Partner, Vans Americas, Vf Retail Stores & Operations, Vf re & Construction @VF Corporation
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WORK HISTORY
Director, HR Business Partner, Vans Americas, Vf Retail Stores & Operations, Vf re & Construction @VF Corporation
As Director, Human Resource Business Partner for Vans Americas, I lead strategic HR initiatives for a business currently valued at $1.5B, with a historical peak of $2.7B. I provide HR support to over 300 corporate professionals across key functions including Merchandising, Wholesale, Marketing, eComm, and Planning. Additionally, I manage a team of Retail HR Business Partners supporting store employees.I oversee HR strategy and execution for VF Corporation’s entire retail function, including VF Retail Operations, Real Estate, and Construction, supporting a multi-brand portfolio and ensuring alignment across all retail environments. I’ve led transformative HR strategies that drive business performance, including succession planning, change management, and employee development. I serve as a strategic advisor to executive leadership, shaping people-centric initiatives and operational improvements that impact the broader corporate and retail workforce.I’ve pioneered innovative HR policies and guided their implementation to streamline operations and foster organizational success. My leadership has been instrumental in building internal capabilities, supporting expansion efforts, and cultivating a culture of continuous improvement. I’ve partnered closely with business stakeholders to reinforce VF’s values and drive data-informed decisions that prioritize employee engagement and well-being.Notably, I led HR efforts through critical moments, including navigating COVID-19 restrictions and supporting business continuity during a major cyber incident. I also played a key role in the turnaround strategy for the Vans business, helping to design and implement a new global Commercial organization aimed at strengthening Go-To-Market execution and driving consistent performance across all markets.
EDUCATION
California State University-Fullerton
Bachelor's degree
California State University-Fullerton
Bachelor’s Degree
ABOUT SUZANNE YOON MARTINEZ
Human Resources Director
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