Suzanne Sendel

WORK HISTORY

EDUCATION

SKILLS

ABOUT SUZANNE SENDEL

Suzanne is a Canadian eyewear specialist, entrepreneur, brand representative, and industry writer guided by a passion for artistry, innovation, and human connection. Throughout her career, she has been driven by one idea: helping people express themselves through style, design, and imagination.Thirteen years ago, Suzanne left a successful career in architectural and interior design sales after falling in love with a pair of hand-painted glasses. What began as furnishing beautiful spaces became about enhancing beautiful faces, opening the door to the world of independent eyewear design.Today, she collaborates with international designers whose collections tell stories, spark imagination, and challenge the ordinary. Suzanne works with independent optical boutiques and professionals across Canada and the USA, connecting distinctive designers with retailers and clients who value craftsmanship, originality, and expressive design. For her, eyewear is never just functional. It is wearable art and a daily expression of individuality.As a contributor to the optical press, Suzanne previously wrote for Optical Prism and now writes for Optik, sharing her travels to international optical fairs and the evolving world of independent eyewear. Her writing highlights the creativity, craftsmanship, and personalities shaping the industry. She also created the column RockStar RoadWarriors, celebrating the reps, agents, and distributors who travel countless miles to introduce provocative and innovative eyewear, lenses, and accessories to optical professionals worldwide. Their journeys are filled with perseverance, humour, and remarkable stories.Suzanne is the creator of Frames2Go, also known as The Original FTG, an accessory concept that literally came to her in a dream. Within a year, the concept came to life, and just two weeks after receiving the first samples, thousands had been sold. Though the pandemic paused momentum, the experience strengthened her belief that creativity, resilience, and imagination are at the heart of every great idea. The Original FTG has revolutionized how glasses travel and stay safe.Designers, makers, and visionaries endlessly inspire Suzanne. She thrives on building connections, supporting creativity, and bringing together people and ideas that spark something memorable. For her, the most exciting part of the journey is always the next collaboration, the next story, and the next creative adventure.If you love artistry, style, collaboration, or simply really cool glasses, Suzanne would love to connect.#WearCoolGlasses