Suzanne Murphy
Consumer & Shopper Insights Lead, Australia, New Zealand and Japan @Mondelēz International
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WORK HISTORY
Consumer & Shopper Insights Lead, Australia, New Zealand and Japan @Mondelēz International
Melbourne, AU
ANZ & Japan consumer and shopper expert in all research methodologies and applications. Leading a team of 5 insights professionals as key strategic partners to ensure consumer/shopper is at the heart of all strategy. Responsible for key relationships with all analytics and insights partners. Leds the consumer and shopper learnings programs including supporting foresight/trend monitors, creative development & validation, innovation development and validation, market and brand performance monitoring. Key lead in all short term and long term business planning across channel, category and brand.
EDUCATION
Monash University
B Science (1st Class Hons-Statistics), Mathematics
Monash University
Graduate Diploma, Marketing
SKILLS
ABOUT SUZANNE MURPHY
Suzanne is a passionate and highly experienced marketing professional with a unique breadth of experience across consumer & customer insights, marketing management and innovation. She has a 20 year track record of successfully developing icon brands across beverages, foods and confectionery.
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