Suzanne McIntosh
Head of Le Events @PayPal
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WORK HISTORY
Head of Le Events @PayPal
Leverage expertise and thought leadership before, during, and after events to ensure event strategy, plans and tactics support business unit strategies as well as corporate goals and objectives.• Perform and provide continuous audits to determine the overall effectiveness of program strategies.• Maintain stewardship over the corporate identity while leveraging creative assets to highlight products, services and solution value propositions.• Consistently manage budgets ranging from to $10 Million+.
EDUCATION
GYE University
Diploma
SKILLS
ABOUT SUZANNE MCINTOSH
Winner of EXHIBITOR Magazine’s 2012 Corporate Events Award for X.commerce Innovate 2011.• Produced PayPal’s X.commerce Innovate Developer Conference, the marquis event that launched eBay’s newest brand: X.commerce. Launched initially to build brand awareness and platform comprehension, the conference hosted over 3,600 attendees, was viewed online by 3,800 people, sold more than 60 sponsorships packages, reached 53 million Twitter followers, and generated 215 published articles with millions of impressions globally.• Orchestrated a national, six-month bus tour to advertise the X.commerce brand. The Xpress Bus made strategic stops in 25 cities, including New York, Chicago, Boston, Seattle and Washington, DC.• Produced 4 BEA eWorld conferences, both domestically and internationally. This event garnered a 62% YOY increase in attendees; a 58% increase in sponsorship revenue; and drew 120 press members, resulting in 71 published articles. Audience surveys consistently reported 90% satisfaction ratings.• Launched PayPal’s first proprietary customer summit. Now in its 6th year, the event hosted merchants from Fortune 500 retail companies and featured relevant content, industry speakers, networking opportunities and unexpected experiences that delighted the customer. • Launched an East Coast executive symposium, placing 400 C-level attendees face-to-face with executives and developed an integrated, high-level prospecting event that was hosted by Tom Brokaw.Specialties: • Consistently recognized for optimizing marketing programs, lead generation, and producing large-scale, award-winning events for both start-ups and Fortune 500 companies. • Passionate ambassador of corporate branding and event strategy, emphasizing visual imagery, messaging, and audience experience. • Proven track record implementing and managing global event marketing campaigns, product launches, trade-shows, industry events, and more.
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