Suzanne Lupovici

About Suzanne Lupovici

I am a business-minded attorney with 15 years of in-house experience providing legal and strategic business expertise to multi-media companies and advertising agencies. I have spent my career in the marketing, advertising, entertainment, and media space working across start-ups and established public companies. I enjoy building strong relationships with business leads that I support, as well as looking at the legal and company needs of each deal to find solutions to drive objectives across the finish line. I thrive in helping my clients (both internal and external) succeed.

Experience

1. Senior Counsel, Advertising

   Interpublic Group (IPG)

   Oct 2021 — Present · New York, NY, US

   Provide full lifecycle support for creative advertising agencies from securing new clients (pitch review and MSA negotiations) through conception and execution of advertising, marketing, and PR campaigns across diverse media (e.g. copy review, rights analysis, legal and regulatory review, risk assessment, production and distribution). Complex risk analysis in evolving fields of advertising law covering regulatory compliance (e.g. FTC, NAD), consumer protection, intellectual property, talent casting, production, UGC, AI, data privacy, insurance and other applicable matters. This position requires drafting and negotiating a wide variety of complex commercial agreements governing client relations, campaign creation, marketing, promotion, and production including but not limited to advertising and marketing services agreements, SOWs, SAG and non-union production services agreements, high profile talent and influencer agreements, content licensing and vendor agreements, releases, event/venue agreements, promotion agreements, and NDAs.

Education

• Lehigh University

  B.A., Majors: American Studies & Political Science, Minor: Psychology

  1998 — 2002

• The George Washington University Law School

  JD, Law

  2006 — 2009

• Lehigh University

  M.A., Political Science

  2002 — 2004

Skills

• Cyberlaw
• Licensing
• Privacy Law
• Trademarks
• Social Media
• Intellectual Property
• Employment Law
• Legal Research
• Contract Negotiation
• Legal Issues
• Digital Media
• Copyright Law
• Legal Writing
• Sports Law
• Corporate Law
• Entertainment Law