Suzanne Jones

About Suzanne Jones

Suzanne Jones is the Vice President leading the internal experiential marketing powerhouse, The Hershey Experience, consisting of three business units: Global Licensing, World Duty Free Retail and the Global Retail Experience. Known as a visionary Sales and Marketing Leader with strategic business and financial acumen, and an innate ability to inspire at all levels, effectively resourcing priorities to capture new opportunities for profitable growth, competitive advantage and market disruption. Led creation of Hershey’s flagship store location in Times Square New York Delivered two $100M+ innovation launches, establishing platforms for future expansion Managed a team of global marketers to deliver an innovation pipeline valued over $1.3B Created highly effective scoring advertising copy for Hershey’s KissesSuzanne is a builder of trusted, high performance cultures known for speed, agility, iterative learning, collaboration and a bold view of possibilities. Leading teams across Brand Marketing, Global Innovation, Sales and Direct to Consumer Retail while consistently exceeding targets in all functions. Experienced in Board of Director presentations and processes. If you are open to sharing best practices or brainstorming on: Establishing a collaborative and effective Board of Directors Building an Effective Leadership Agenda to Drive Results Leveraging Catalyzing Insights for Strategic Innovation Creating Brands in the Experience EconomyPlease Contact Suzanne Jones: SuzanneNoellJones @ gmail. com Call or Text:+17•••••••69 SNJones @ Hersheys. com +17•••••••16 Masters of Business Administration (MBA) Smeal College of Business, Penn State University Bachelor of Business Administration (BBA) James Madison University, Magna Cum Laude

Experience

1. Vice President, the Hershey Experience

   The Hershey Company

   Oct 2015 — Present · Hershey, PA, US

   Founded in 1894, the Hershey Company, headquartered in Hershey, Pa, is a global confectionery leader with approximately employees around and more than 80 brands that drive over $11 billion in annual revenues. Iconic brand names include Hershey\'s, Reese\'s, Hershey\'s Kisses, Jolly Rancher and Ice Breakers.Suzanne joined the Hershey Company as a District Account Supervisor, Sales Representative in January of 1996 and based on her performance and achievements, she was promoted multiple times, earning her current role of Vice President, The Hershey Experience in October of 2015.As Vice President, Suzanne Jones leads the internal experiential marketing powerhouse, The Hershey Experience, consisting of three business units: Global Licensing – extending Hershey’s brands to new usage occasions across food and non-food categories, recognized as one of the world’s leading licensors with $1.3B+ in annual retail sales volume; World Duty Free Retail – introducing Hershey’s products to over a billion global travelers in 70+ countries; Global Retail Experience – immersing consumers in interactive branded activities in store locations including visitor centers of Hershey, PA, New York Times Square, Shanghai, Singapore and Dubai. Preparing multiple decks for Executive Committee presentations.• Accelerating top and bottom line growth to outpace company and category rates 2x• Enhancing consumer experience by strategic implementation of Net Promoter Score metrics, precision customer engagement protocols and development of the leadership agenda to drive autonomy and accountability at all levels• Developing talent via direct reporting lines, mentoring and level-up engagements with 60 company leaders while creating enriching opportunities for 700+ hourly employees

Education

• Penn State Smeal MBA Program

  Master of Business Administration - MBA, Business Administration and Management, General

  2010

• James Madison University

  BBA, Marketing