Suzana Shaw
- Role
- Product Marketing Manager at Experian
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Suzana Shaw
Life is full of twists and turns, from sampling Red Bull to college students to selling…
Experience
Product Marketing Manager
Jun 2021 — Present
Support product marketing and design project/program management aspects for 1.4 billion dollar B2B division. Key programs include: go-to-market product launches, content marketing, financial inclusion, and launching a credit education product- Oversee execution of key marketing campaigns and deliverables for over 200 products by building roadmaps, calendars, and workflows to ensure best-in-class results within targeted deadlines. Support Product Managers with go-to-market launches and sales enablement tools through defining project scope, tracking progress, removing blockers, and training on project management software- Assist Marketing Director on designing, deploying, and updating team processes to increase productivity, efficiency and quality of work- Facilitate weekly team stand-ups and cross-functional meetings for project prioritization, alignment, and transparency- Create project management reporting, dashboards, and analytics for a 16-person team, increasing project completion up 40% per quarter- Launch Experian Education Solutions, which allows clients to leverage financial education content on Experian.com through white-labeling articles and content strategy consulting on a hosted site. Barclays is the inagural client with a total contract value of $322K- Manage relationship, licensing, and maintenance of software vendors, Contently and Wrike.
Skills
- Strategic Partnerships
- Social Media Marketing
- Recruiting
- Brand Awareness
- Brand Management
- Marketing
- Relationship Marketing
- Social Networking
- Budgets
- Sales
- Leadership
- Guerrilla Marketing
- Trade Shows
- Event Planning
- Advertising
- Market Planning
- Start-Ups
- Management
- Project Management
- Marketing Communications
- Social Media
- Sponsorship
- Corporate Events
- Field Marketing
- Merchandising
- Travel Management
- Retail
- Marketing Management
- Brand Development
- Creative Direction
- Marketing Strategy
- Public Relations
- Event Management
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