Suvidha Gakhar

About Suvidha Gakhar

Marketing Automation Consultant with 5+ years of experience delivering enterprise-scale CRM and lifecycle marketing programs across Adobe Marketo, Oracle Eloqua, and Adobe Journey Optimizer (AJO).Experienced in managing end-to-end campaign execution for global B2B clients including journey design, smart automation logic, CRM sync, segmentation strategy, governance frameworks, QA validation, and performance optimization.Strong exposure to:• Multi-step nurture & engagement programs• Salesforce CRM integration & lead scoring models• Campaign Canvas & Smart Campaign builds• Real-time journey orchestration (AJO)• UTM governance, reporting & attribution• Data hygiene & compliance (GDPR/CAN-SPAM)Act as the primary liaison between CRM Ops, Digital, and Sales teams ensuring seamless execution aligned with business KPIs.Passionate about building scalable automation ecosystems that drive measurable growth and operational efficiency.

Experience

1. Tech Process Senior Associate Cloud Activation

   Google Operations Center

   Aug 2024 — Present · Gurugram, IN

   Executed end-to-end multi-channel marketing campaigns across email, nurture, landing pages, and forms using enterprise marketing automation platforms, from design and build through QA, deployment, and optimization.Built and managed campaign programs and workflows, configuring channels, member statuses, success criteria, and performance tracking aligned with business objectives.Designed and maintained complex automation logic using trigger-based and batch workflows, advanced segmentation, tokens, dynamic content, and transition rules to enable personalized customer journeys.Implemented and optimized lead nurturing and lifecycle programs, supporting movement from acquisition through engagement and MQL readiness.Enabled advanced personalization through segmentation logic, dynamic content, and scripting-based personalization techniques across campaigns.Monitored email deliverability, consent management, and data privacy compliance, ensuring adherence to GDPR and internal governance standards.Executed A/B and multivariate testing on subject lines, content, layouts, CTAs, and send times to continuously improve engagement and conversion performance.Produced weekly and monthly performance reports, analyzing engagement, conversion, and lifecycle metrics to deliver actionable optimization insights to stakeholders.

Education

• DAV College - India

  Bachelor of Commerce - BCom

  2016 — 2019

• Chitkara University

  Master of Business Administration - MBA, Business Analytics and Marketing

• Chitkara University

  Master of Business Administration - MBA, business analytics

  2019 — 2021