Suvarna Khot

Assistant Manager Mis (Strategic Alliance in Ecommerce) @Naaptol Online Shopping Pvt. Ltd

Navi Mumbai, IN

Managing Affiliate & Alliance business which is through direct publishers or through affiliate networks to increase traffic, transaction & brand presence.Keeping a regular track of net sales, gross margin, net margin and ASP of the category and working on the strategies of competitive pricing, product placement, deciding the offer & banner position accordingly. Keeping a regular track of new and repeat customers and analyzing their purchase pattern for designing various campaigns accordingly. Organizing effective campaigns through E-mailers, Banner ads and Discount Vouchers on CPC, CPM, CTR and CPA module. Monitoring & reporting on competitors campaigns & promotions. Control & manage the performance of the campaign by increasing the conversion or decreasing the media cost to achieve positive ROI. Analyzing the performance of the various sub-categories, product lines, and brands top products for forecasting the growth of the category. Working on Google Analytics for checking the traffic on various pages, frequent search term (helpful for new brand/product introduction), product performance, and campaign performance.

University of Mumbai

Bachelor of Commerce (B.Com.)