Sutapa Das
Communications Lead @Whirlpool Corporation
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WORK HISTORY
Communications Lead @Whirlpool Corporation
Pune, IN
Develop & execute end-to-end strategic communication that promotes diversity, equity, inclusion, and belonging, increasing employee engagement by 47%(employee survey, intranet)* Develop and execute employer branding strategies to position the brand as a top employer & attract top talent with the Talent Acquisition team * Design compelling campaigns to create clear, actionable, and engaging messages that promote company values * Enhanced communication channels resulted in a 4.2% increase in open rates and 1.7% growth in internal social media engagement* Implemented automation by designing an Employee Dashboard (using Looker Studio), with a time savings of 54 hours per year* Closely partner with senior leadership and cross-functional teams (HR, Finance, Sales, IT, Design & Marketing), understand their needs, and communicate effectively* Curate employee success stories that embody the organization’s mission & vision and foster a strong company culture* Lead internal communication efforts, in collaboration with the global team, for change management programs, including organizational updates, new policies, internal employer brand messaging, etc.* Adopt a storytelling & compelling approach through multimedia content (website, newsletters, videos, presentations, infographics, townhalls, announcements, blogs, press releases, etc.), adhering to brand guidelines* Curate compelling story opportunities for PR campaigns to promote key messages and improve organization’s reputation* Strong focus on analytics to analyze communication campaigns effectiveness* Designed a chatbot & developed podcast series leveraging GenAI to gain efficiency, drive innovation & improve quality * Develop crisis communication plan to mitigate risk* Support in organizing events & engagement at townhalls and expos * Command over tools like Google Suite, MS Office, Outlook, Teams, Adobe Photoshop, Canva, SmartSheet, Poppulo, Camtasia
EDUCATION
Savitribai Phule Pune University
Master’s Degree, Communication and Media Studies
Assam (Central) University
Bachelor of Arts - BA, Literature
Sikkim Manipal University - Distance Education
Bachelor’s Degree, Bachelor's of Arts in Journalism and Mass Communication
SKILLS
ABOUT SUTAPA DAS
In the beginning, I orchestrated successful social media campaigns that secured new clients & achieved remarkable results. A client experienced significant boost in sales, with 15% increase in sales in 2 months of the campaign. The page engagement skyrocketed by a staggering 89%. Next at a startup firm, there was an exhilarating challenge of shaping things from scratch. Within 3 months, I successfully secured 6 new clients, driving the count to 11. One of my standout achievements was conceiving & launching a podcast of travel enthusiasts, catapulting the client\'s business growth by 26%. I spearheaded an illustrative social media campaign for an eBook client, with a 25% increase in subscriptions. My 360° marketing approach to promote a newly launched mobility solution app led to a staggering 500 downloads in 15 days.In my 3rd career stint, I helped boost room sales revenue by an impressive 42% & wedding sales by 35%, with a profit margin of 51.2%. By introducing enticing pet-friendly packages, the property was transformed into a welcoming haven for pet owners. Through marketing activations, the property generated nearly 50 lakhs in 6 months. The restaurant witnessed remarkable growth with lunch covers increasing by 17% & dinner by 6%. The Corporate Packed Launch boxes saw a staggering 31% surge in F&B sales.In my subsequent project, I had to work for 2 distinct properties. Leveraging the diversity, I embarked on a well-crafted marketing campaign utilizing a multitude of channels. The result was, 21% increase in revenue, complemented by 569 bookings in 3 months. The city property\'s F&B sales grew by 26.2% in 1.5 years. By orchestrating marketing & PR activities focused on weddings, I achieved a 17% increase in demand with a close rate of 9%. For my efforts, Hotelier Web honored me with the title of Top 25 Marketing & PR professionals.In my last role, I have demonstrated exceptional marketing & communication skills through social media campaigns. I have closed open positions by significantly reducing the lead time. To foster engagement with shop floor employees, I initiated the \"We are Listening\" campaign in plants, leading to immense response. The employee retention campaigns have dropped the attrition rate by 14%. My strategic marketing & communication activations surrounding specific tools propelled sales growth by 14.67% in 6 months. My passion lies in leveraging my expertise to achieve business goals through marketing & communication. Armed with a keen eye for resource optimization, I strive to achieve results while maximizing efficiency.
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