Susmita Chatterjee

About Susmita Chatterjee

With over eight years of experience as a content strategist, planner, and creator, I craft impactful strategies that drive engagement and deliver results. My journey began as an engineer, transitioning to teaching underprivileged children, where I honed my content skills and transformed my passion for writing into a fulfilling career.I’ve had the privilege of working in the social sector, where I created content that not only informed but also inspired and drove meaningful engagement. This experience deepened my understanding of storytelling\'s power to connect with diverse audiences. Building on this foundation, I now lead global content initiatives at Yara International, aligning with business goals and Go-To-Market strategies. By collaborating with cross-functional teams, leveraging AI-driven tools, and streamlining workflows, I ensure that every piece of content is both impactful and aligned with the organization’s vision for sustainable agriculture.

Experience

1. Content Planner

   Yara International

   Jan 2024 — Present · Noida, IN

   Lead content projects across diverse markets, ensuring alignment with GTM strategies• Build strong relationships with stakeholders, marketing teams, freelancers and agencies• Collaborate with designers and videographers to deliver engaging, market-specific content• Research and integrate AI tools to enhance content creation and drive innovation• Streamline workflows through workshops, process improvements, and best practice sharing• Provide creative direction to agencies and in-house teams for cohesive campaigns• Partner with GTM and data teams to monitor content performance and optimize strategies

Education

• Maulana Azad National Institute of Technology

  Bachelor of Technology (B.Tech.), Production and Industrial Engineering

  2008 — 2012

Skills

• Toyota Production System
• Poka Yoke
• Quality Control
• Quality Assurance
• Activism
• Outstanding Interpersonal Communication Skills
• Preventive Maintenance
• 5s
• Tpm
• Social Networking
• Non-Profit Volunteering
• Business Development
• Powerpoint
• Microsoft Excel
• Persuasive Presentation Skills
• Microsoft Office
• Brainstorm Facilitation
• Kaizen
• Project Management
• Training
• Engineering
• Fundraising
• Team Management
• Leadership