Susie Demasse Oconnell
Director, Global Marketing & Communications at IHG Owners Association
- Role
- Director, Global Marketing & Communications at Ihg Owners Association
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Susie Demasse Oconnell
Accomplished marketing communications professional proficient in B2B, B2C, nonprofit and…
Experience
Director, Global Marketing & Communications
Apr 2014 — Present · Atlanta, GA, US
Director, leader and champion of the Marketing Communications team at the IHG Owners Association, a hospitality membership organization comprised of owners and operators of thousands of IHG Hotels & Resorts worldwide. Partner with senior Association leadership and Global Board of Directors to establish the annual planning cycle and strategic initiatives to manage, preserve and strengthen the brand. Ensure the Association is accurately and consistently recognizable and respected by all stakeholders, including members, peer hospitality organizations and industry-leading experts. Lead content, art direction and distribution for all features and benefits programs and projects and develop integrated strategy for marketing in-person hotel owner and operator engagement and events. Multichannel responsibilities include public relations, social media, email campaigns, membership lifecycle, weekly newsletters, legislative alerts, educational webinars, print collateral, direct mail and serve as editor in chief for the Association’s flagship print and digital magazine, OWNER, with a readership of in more than 70 countries around the world. Directed brand standards, design, content and collaborative UX to deliver an award-winning website in 2019. Actively refresh content and reinvent engagement solutions regularly. Art directed, curated and managed content creation and led UX in 2021 to create a members-only intranet focusing on exclusive hotelier information, education and business-building strategies. Implemented site upgrades in 2024 to improve efficiencies and expand offerings to include regionally focused content for MLAC, Canada and EMEAA, and refresh design and knowledge center by directing daily operations. Supervise omnichannel marketing for annual membership renewals and acquisitions campaigns to achieve a penetration rate of 75% of IHG-franchised hotel membership. Newsletter open rates surpass industry standards at 56% and click-throughs at 6%.
Education
University of South Florida
B.A
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