Susie Ibbotson
Head of Field Marketing, Communications & Channel Marketing @Slalom
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WORK HISTORY
Head of Field Marketing, Communications & Channel Marketing @Slalom
CA
As Head of Field Marketing, Communications & Channel Marketing for Canada, I provide strategic leadership in brand management, public relations, solution marketing, and channel Go-To-Market strategy. Working closely with Slalom’s Americas leadership team, I drive marketing initiatives that strengthen Slalom’s corporate brand and enhance channel alliances with AWS, Salesforce, Microsoft, Google, Databricks, Snowflake and more.• Leading the development and execution of integrated marketing campaigns annually, spanning digital, events, social, and content marketing, resulting in significant revenue growth and increased brand visibility.• Expanding Slalom’s partner ecosystem influence, strengthening strategic alliances with AWS, Salesforce, Microsoft, and Google through co-marketing initiatives, joint campaigns, and executive engagements.• Establishing and scaling a high-performing marketing organization, aligning Canada, Americas and Global strategies to enhance brand positioning, customer engagement, and market penetration.• Driving digital marketing transformation, transitioning Slalom to a fully digital-first marketing approach, optimizing marketing technology, automation, and analytics to improve efficiency and ROI.• Championing thought leadership and industry presence, launching flagship events, PR initiatives, and executive engagement programs to position Slalom as a leading business and technology consulting firm.• Managing and empowering a team of high-performing field & channel marketers across Canada, fostering collaboration, accountability, and innovation to drive local market impact and scale strategic initiatives.
SKILLS
ABOUT SUSIE IBBOTSON
As a senior Marketing, Communications & Channel leader with over two decades of experience in the B2B sector, I specialize in driving strategic initiatives to achieve tangible results. Throughout my career, I\'ve honed my skills in crafting and executing comprehensive national and global marketing, Go-To-Market (GTM), and channel programs that align with organizational objectives.My expertise lies in analyzing market requirements, devising effective strategies, and leveraging creativity alongside robust project management capabilities to surpass market penetration targets consistently. I\'ve played a pivotal role in fostering substantial growth across various roles, leaving a lasting impact on each organization I\'ve been a part of.Beyond traditional marketing functions, I possess a keen understanding of channel dynamics and have spearheaded initiatives to foster meaningful partner collaboration. Notably, I founded the Channel Chief Council of Canada and facilitated the establishment of the CIO Exchange and SharePoint User Group. Additionally, my role on the Board of Directors for the International Association of Microsoft Channel Partners (IAMCP) Canada involved setting strategic directives, resulting in a remarkable 400% increase in membership.My skill set extends beyond these accomplishments, encompassing a broad range of marketing competencies- Strategic Planning: Developing comprehensive marketing strategies aligned with business goals- Market Analysis: Conducting in-depth research to identify opportunities and challenges- Brand Management: Cultivating and enhancing brand visibility and reputation- Digital Marketing: Utilizing digital channels for customer engagement and lead generation- Campaign Management: Designing and executing targeted marketing campaigns- Marketing Automation: Implementing and optimizing automation systems for efficiency- Data Analytics: Utilizing insights for informed decision-making and performance optimization.Awards include:2014 - Canadian Women in the IT Channel - Sales & Marketing Mavericks2013 - Top 25 Women of the IT Channel Ecosystem2013 - Gold Award - Best Channel Marketing Initiative2012 - Female Executive of the Year for Canada2012 - Global Microsoft Country Partner of the Year (Canada) Award2011 - Honoured by Computer Dealer News as one of Canada\'s Top 25 Most Influential Women in the IT Channel2010 - Microsoft Canada \"Choice\" Partner of the Year Award2010 - Microsoft Marketing Innovation Award
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