Susie Ippolito

About Susie Ippolito

I am a brand strategist working with founders, solo operators, and small teams to define…

Experience

1. Writer and Brand Strategist

   Si Brands

   Jun 2016 — Present · New York, NY, US

   I am a creative non-fiction writer who uses her gifts along with a deep knowledge of strategy to articulate how brands create unique value for their audience. I’ve written rituals that make luxury bath and body products a meaningful part of people’s daily routines. The research involved taking many ritual baths, going to spas to experience ancient bathing rituals, and then reading several books about the sociological and anthropological influences on our attitudes towards bathing. You can read the product descriptions, rituals, how-to’s, website content, and blog posts at EskerBeauty.com. Commercial real estate is a topic I enjoy too much! Conversations about fact based numbers, valuation, and square footage turn into value ads when the writing places a portfolio in the right context. This work tends to be confidential but if you message me, I can arrange to send a sample of the flyers, websites, and campaigns we have developed to support these exclusive listings. Emails and website copy selling astrology courses is another topic I’m currently writing about. The narrative is told through the lens of how astrology has an ability to help us understand ourselves and one another better. The best part about this work is that my words help to put a bit more compassion and empathy into the world, which is always a very good thing. I am direct, straightforward and efficient. There is a very good chance that I will uncover the dust in the corners that you don’t want anyone to see. I will most likely ask questions about your brand and your business that you have not thought of before. And that will most likely make you uncomfortable. I might even (ok, probably) tell you that you have a few months of work to do before we can think about Instagram. But any good business person knows that growth comes from being uncomfortable and I will help you through it. Because that is how a brand becomes a business that is primed for growth.

Education

• Queens College

  BS

Skills

• Management
• Fashion
• Consulting
• Makeup Artistry
• Cosmetics
• Coaching
• Retail
• Merchandising
• Marketing
• Skin Care
• Sales
• Training
• Beauty Industry