Sushovan Saha
Global Head of Marketing @Attentive.ai
Signup · Get unlimited contacts
WORK HISTORY
Global Head of Marketing @Attentive.ai
Attentive.ai is a fast-growing vertical SaaS firm that provides innovative software solutions for 1200+ construction landscaping and paving businesses in the US and Canada. The mission is to make AI the backbone for businesses to improve operations and grow revenue with our AI-based software - I.At Attentive.ai, I am Heading the Global Marketing & Demand Gen initiatives - working with the leadership, customers, and partners, along with leading a team of super talented marketing professionals.
EDUCATION
Delhi University
Bachelor's degree
St. Patrick's H.S. School, Asansol
ISC
Indian Institute of Management, Calcutta
Executive MBA
Product Marketing Alliance
Product Marketing Certified: Leadership
SKILLS
ABOUT SUSHOVAN SAHA
Accomplished Marketing Leader with 15+ years of extensive experience in B2B SaaS, Go-To-Market (GTM) Strategies, and Digital Transformation - across industries- At present, I am the Global Head of Marketing at Attentive.ai - leading the marketing strategy & execution for its B2B SaaS platform for Construction and Landscaping industries, along with leading a team of 15+ super talented marketing professionals- Deep expertise in driving product marketing positioning & messaging, and digital marketing excellence-demonstrated by orchestrating successful GTM strategies for flagship B2B SaaS products of Incedo, HighRadius, Sitecore, Espire Infolabs and others- Highly proficient in Cross-Functional Leadership, having led multiple teams to develop and execute global marketing campaigns - significantly contributing to lead generation and pipeline growth with innovative Account-Based Marketing (ABM), content marketing, and events (in-person and virtual)- Proven track record of Budget Management and Performance Metrics Analysis - efficiently managing annual marketing budgets and optimizing marketing channels for revenue growth- Proficient in Digital Marketing Tools and Analytics - utilizing platforms like HubSpot, Sitecore, Semrush, and Google Analytics to enhance demand generation across multiple markets, alongside experience in CRM and marketing automation systems- Exceptional Educational Background, with an Executive MBA from IIM Calcutta and a B.A.(Hons.) in Journalism & Communications from the University of Delhi, complemented by multiple industry-leading certifications in product marketing, and digital & inbound marketing strategies- Recognized for Marketing and Industry Excellence, with accolades such as: Top 100 Product Marketing Leader, PMA Ambassador 2024, Sitecore Most Valuable Professional 2021, Making a Difference, and Best Lead Champ across Business Functions - underscoring commitment to innovation and leadership in the marketing domain- Member of leading Marketing Forums such as CMO Alliance, CMO Council, Product Marketing Alliance, and GTM Alliance. For 6+ years, have been a speaker and panelist in multiple conferences, webinars and podcasts, along with contributing to several thought leadership articles and publications.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.