Sushovan Saha

About Sushovan Saha

Accomplished Marketing Leader with 15+ years of extensive experience in B2B SaaS, Go-To-Market (GTM) Strategies, and Digital Transformation - across industries- At present, I am the Global Head of Marketing at Attentive.ai - leading the marketing strategy & execution for its B2B SaaS platform for Construction and Landscaping industries, along with leading a team of 15+ super talented marketing professionals- Deep expertise in driving product marketing positioning & messaging, and digital marketing excellence-demonstrated by orchestrating successful GTM strategies for flagship B2B SaaS products of Incedo, HighRadius, Sitecore, Espire Infolabs and others- Highly proficient in Cross-Functional Leadership, having led multiple teams to develop and execute global marketing campaigns - significantly contributing to lead generation and pipeline growth with innovative Account-Based Marketing (ABM), content marketing, and events (in-person and virtual)- Proven track record of Budget Management and Performance Metrics Analysis - efficiently managing annual marketing budgets and optimizing marketing channels for revenue growth- Proficient in Digital Marketing Tools and Analytics - utilizing platforms like HubSpot, Sitecore, Semrush, and Google Analytics to enhance demand generation across multiple markets, alongside experience in CRM and marketing automation systems- Exceptional Educational Background, with an Executive MBA from IIM Calcutta and a B.A.(Hons.) in Journalism & Communications from the University of Delhi, complemented by multiple industry-leading certifications in product marketing, and digital & inbound marketing strategies- Recognized for Marketing and Industry Excellence, with accolades such as: Top 100 Product Marketing Leader, PMA Ambassador 2024, Sitecore Most Valuable Professional 2021, Making a Difference, and Best Lead Champ across Business Functions - underscoring commitment to innovation and leadership in the marketing domain- Member of leading Marketing Forums such as CMO Alliance, CMO Council, Product Marketing Alliance, and GTM Alliance. For 6+ years, have been a speaker and panelist in multiple conferences, webinars and podcasts, along with contributing to several thought leadership articles and publications.

Experience

1. Global Head of Marketing

   Attentive.ai

   Sep 2024 — Present

   Attentive.ai is a fast-growing vertical SaaS firm that provides innovative software solutions for 1200+ construction landscaping and paving businesses in the US and Canada. The mission is to make AI the backbone for businesses to improve operations and grow revenue with our AI-based software - I.At Attentive.ai, I am Heading the Global Marketing & Demand Gen initiatives - working with the leadership, customers, and partners, along with leading a team of super talented marketing professionals.

Education

• Delhi University

  Bachelor's degree

  2007 — 2010

• St. Patrick's H.S. School, Asansol

  ISC

  2005 — 2007

• Indian Institute of Management, Calcutta

  Executive MBA

• Product Marketing Alliance

  Product Marketing Certified: Leadership

Skills

• News Writing
• Online Journalism
• Blogging
• Research
• Social Media Marketing
• Copy Editing
• Marketing
• Feature Articles
• Online Publishing
• Publications
• Management
• Business Journalism
• Creative Writing
• Newspapers
• Marketing Communications
• Editing
• Strategic Communications
• Social Networking
• Press Releases
• Digital Media
• Microsoft Office
• Team Management
• Copywriting
• Journalism
• Content Writing
• Breaking News
• Writing
• Photography
• Publishing
• Public Relations
• Media Relations
• Proofreading
• Business Development
• Digital Marketing
• Web Content
• Advertising
• Magazines
• New Media
• Headline Writing
• Editorial