Sushobhan Saxena

Experience

1. Manager - Creative Design & Art

   Games24x7

   Apr 2022 — Present · Mumbai, IN

   Develop a comprehensive creative brief for a retention marketing campaign focusing on brand creatives across various channels, including in-app journey promotions, social media platforms such as Facebook, WhatsApp, and Instagram, and other remarketing avenues. The brief should outline innovative strategies tailored to each channel, aiming to enhance customer engagement and loyalty.\"Key areas:Campaign Overview: Summarize the campaign’s purpose, objectives, and target audience.Channel-Specific Strategies:In-App Promotions: Detail the design and implementation of in-app banners, pop-ups, or events to engage users.Social Media Campaigns: Outline creative concepts and content strategies for platforms like Facebook, WhatsApp, and Instagram.Remarketing Initiatives: Propose tactics for re-engaging customers through email, SMS, or other digital channels.Creative Guidelines: Provide direction on visuals, messaging, and tone to ensure consistency across all platforms.Innovative Ideas: Encourage the inclusion of unique and creative approaches tailored to each channel to stand out and capture user attention.Measurement Metrics: Define key performance indicators (KPIs) to assess the effectiveness of each campaign element.Direct and Manage Team : To effectively manage a large creative team, ensure that innovative ideas are consistently encouraged while maintaining adherence to brand creative guidelines. Provide clear direction on how to balance creativity with brand consistency, and develop a framework that promotes both innovation and compliance within the team.