Sushobhan Paikray

About Sushobhan Paikray

A self-proclaimed Lazy Marketer—not because I do less, but because I believe in doing it smarter.With over 8+ years of experience in marketing operations, analytics, and automation, I specialize in designing efficient systems that remove guesswork and manual chaos. My focus is simple: make data work for you, not the other way around.From campaign performance to lead lifecycle management, I’ve worked across the full funnel—building scalable workflows, refining attribution, optimizing ROI tracking, and making messy data usable. I thrive on finding elegant solutions to complex problems using platforms like Salesforce, Marketo, RingLead, Power BI, and a variety of enrichment tools. I turn spreadsheets and dashboards into strategic assets that teams can actually use.What drives me isn’t just clean data or polished reports—it’s the aha moment when insight sparks impact. Whether it’s building an automated deduplication process, improving sales and marketing alignment, or crafting a dashboard that tells a story at a glance, I’m obsessed with making things work better, faster, and more intelligently.Certified in Salesforce Marketing Cloud and RingLead, I continuously sharpen my edge with tools, tech, and tactics that make marketing more measurable and meaningful. I often find myself asking: Is there a better way to do this—and can it be automated?Beyond the metrics, I bring a human-first mindset. I’ve led cross-functional collaboration, coached team members, and translated technical complexity into clarity. I believe operational excellence is a creative act—and I enjoy every bit of that challenge.When I’m not deep in data, you’ll find me gaming, cooking (occasionally burning things), or smiling my way through a long strategy session. I’m part analyst, part tinkerer, part storyteller—and always up for building systems that scale.If you’re into growth loops, data-driven decision-making, or just want to geek out about marketing operations—let’s connect.

Experience

1. Marketing Performance Analyst

   Rubrik

   May 2025 — Present · Bengaluru, IN

   At Rubrik, I specialized in turning complex marketing data into clear, actionable insights — building automated workflows that cleaned CRM data, accelerated lead routing, and gave leadership sharper visibility into pipeline performance.Key HighlightsTransformed lead and contact data quality by building deduplication and enrichment workflows in Salesforce and Openprise — improving campaign attribution and reporting accuracy.Automated MQL qualification and routing with Full Circle Response Management, reducing manual intervention and speeding up Sales follow-up.Partnered with Sales Ops to identify and reduce duplicate contacts from People.AI, ZoomInfo, and sales-created records, ensuring a cleaner pipeline and stronger lead-to-opportunity conversion.Delivered performance dashboards and quarterly insights on lead sources, creator patterns, and match types, equipping leadership with actionable metrics to drive GTM decisions.Implemented classification and tagging in Openprise jobs to track unprocessed leads/contacts, enabling rapid troubleshooting and smoother marketing operations.

Education

• Don Bosco institute of Bio Science, Kumbalagodu, Mysore Road, Bangalore.

  Master of Business Administration (M.B.A.), marketing,finance

  2015 — 2017

• padmanava College of engineering

  Bachelor's Degree, computer science and engineering

  2010 — 2014

Skills

• Microsoft Word
• Leadership
• Management
• Powerpoint
• Microsoft Excel
• Customer Service
• Java
• C++
• Html
• Microsoft Office