Sushmitha Shankar

About Sushmitha Shankar

As an Advertising Specialist at Amazon Ads, I work with a diverse mix of D2C and legacy Apparel brands to scale their businesses through tailored advertising strategies. My efforts have been recognized with two awards in just eight months for driving the highest advertising revenue across the Softlines charter.In my previous roles, I\'ve:* Led integrated marketing campaigns at Manipal Education Group, consistently driving a YoY 30% increase in brand search volume and a 25% surge in application numbers for the University vertical (India).* Collaborated with Maruti Suzuki’s Central Marketing team at Merkle Sokrati to implement a hyperlocal marketing charter across the Southern automobile dealerships, enhancing localized engagement and lead generation.These experiences have given me a holistic understanding of consumer behavior, brand-building strategies, and the nuances of both digital and traditional marketing landscapes.With expertise spanning advertising and integrated marketing, I’m passionate about turning ideas into tangible results. Let’s connect to explore synergies!

Experience

1. Advertising Specialist

   Amazon

   Apr 2024 — Present · Bengaluru, IN

Education

• Sri Jayachamarajendra College Of Engineering

  Bachelor of Engineering (B.E.), Biotechnology

  2010 — 2014

• T.A.PAI MANAGEMENT INSTITUTE

  PGDM, Marketing & HR

  2015 — 2017

• CMR Group of Institutions

  Science

  2003 — 2010

Skills

• Marketing Management
• Report Writing
• Management
• Teamwork
• Team Management
• Microsoft Excel
• Powerpoint
• Microbiology
• Written & Oral Presentation Skills
• Leadership
• Problem Solving
• Microsoft Office
• Windows
• Marketing
• Microsoft Word
• Team Leadership
• Project Management
• Market Research
• Logical Thinker
• Public Speaking
• Customer Relationship Management (Crm)
• Biotechnology
• Teaching
• Microsoft Powerpoint
• Business Statistics
• Music