Sushmitha Koka
Director, Product Marketing | B2B SaaS | GTM, positioning & messaging, market & competitive intelligence, sales enablement
- Role
- Senior Director, Product Marketing at Leah
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Sushmitha Koka
I turn complex B2B SaaS solutions into market-winning strategies.With 18+ years of product marketing expertise in B2B SaaS and enterprise technology, I’m a proven driver of go-to-market excellence, differentiated positioning, product launches, and revenue growth. From scaling startups as an early hire to leading product and content marketing at global enterprises, I thrive in fast-paced environments - crafting innovative solutions that deliver measurable impact.My expertise spans the full spectrum - defining ideal customer profiles (ICPs), crafting targeted messaging, overhauling pricing and packaging, and launching competitive intelligence and win-loss programs. I’ve partnered with top analysts - like Gartner, and Forrester and IDC - to validate strategies and amplify market presence. The results? Accelerated pipelines, higher conversions, and stronger win rates. Collaboration is my superpower. I’ve built and mentored high-performing global teams, fostering trust, accountability, and continuous learning to drive business outcomes. Recognized as a “Pro to Know” by Supply and Demand Chain Executive, and my thought leadership has been featured in TechWire Asia, Spend Matters, PayTech, and more.
Experience
Senior Director, Product Marketing
Jun 2025 — Present
Education
Bharatiya Vidya Bhavan
Diploma, Marketing & Sales
1997 — 1998
Villa Marie Junior College
Math, Physics and Chemistry
1992 — 1994
St. Francis Degree College
Bachelor of Commerce, International Trade
1994 — 1997
The University of North Carolina at Chapel Hill
MBA, Marketing & Sustainable Enterprise
2002 — 2004
Skills
- Salesforce.com
- Outsourcing
- Marketing
- Management
- Enterprise Software
- Forecasting
- Analysis
- Product Marketing
- Strategic Partnerships
- Software as a Service (Saas)
- Business Development
- Product Management
- Competitive Analysis
- Crm
- Strategy
- Leadership
- Saas
- Cross-Functional Team Leadership
- Market Research
- Business Process
- Consulting
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