Sushmita Singh
Digital Marketing Executive @Tim Hortons
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WORK HISTORY
Digital Marketing Executive @Tim Hortons
Toronto, ON, CA
Achieved a 20% increase in email open rates compared to industry benchmarks through optimized subject lines and email content. Exceeded the quarterly growth target by 15% by implementing lead generation strategies that resulted in a 40% growth in the email subscriber list within 6 months. Improved subscriber retention and reduced unsubscribe rates by 25% through the development and implementation of email segmentation and personalized content strategies.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Business Administration - BBA, Marketing
Delhi Public School Noida
Secondary education
George Brown College
Postgraduate Degree, Strategic Relationship Marketing
ABOUT SUSHMITA SINGH
I am a highly analytical and creative digital marketing strategist with a track record of driving online success for diverse businesses. With a passion for staying at the forefront of digital trends, I thrive on devising innovative strategies that deliver measurable results and exceed client expectations. My expertise lies in crafting comprehensive digital marketing campaigns encompassing SEO, paid advertising, social media, content marketing, and conversion rate optimization. I possess a deep understanding of consumer behavior and leverage data-driven insights to develop tailored strategies that resonate with target audiences. As a strategic thinker, I excel in conducting in-depth market research, competitor analysis, and audience segmentation to create impactful campaigns that drive brand awareness, generate qualified leads, and increase customer engagement and conversions. Strengths: Search Engine Optimization (SEO): Conducting keyword research, optimizing website content, and implementing technical SEO best practices to improve organic search visibility and website performance. Pay-Per-Click (PPC) Advertising: Managing and optimizing PPC campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS). Social Media Marketing: Developing and executing social media strategies, managing brand presence, engaging with audiences, and leveraging analytics to enhance campaign performance. Content Marketing: Crafting compelling content that educates, entertains, and converts, using blog posts, articles, videos, infographics, and other formats to drive audience engagement and brand loyalty. Soft Skills: Creative Thinking: Leveraging innovative approaches, storytelling, and design principles to create captivating and impactful digital marketing campaigns. Communication and Collaboration: Collaborating with clients, stakeholders, and team members to understand business goals, provide strategic recommendations, and drive successful campaign execution.
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