Sushmita Payal
Performance Marketing at Esri | Paid Media & ABM | Driving Scalable B2B Demand | MBA
- Role
- Esri
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Sushmita Payal
With 6+ years of experience across technology and financial services, I specialize in B2B demand generation, executing multi-channel go-to-market campaigns that integrate media planning, performance tracking, campaign optimization, audience segmentation and creative strategy to drive brand awareness and high-quality leads. With expertise in paid media, content syndication, ABM-targeted display, and email nurture programs, I focus on executing scalable, data-backed marketing initiatives.I thrive in cross-functional collaboration, working closely with sales, analytics, marketing operations, integrated marketing, product marketing, brand marketing, audience strategy teams to refine targeting, enhance engagement, and optimize conversions. My work is powered by a strong MarTech stack, including:Media & Advertising Platforms: LinkedIn Campaign Manager, Search Ads 360, Google Ads, Microsoft Ads, Facebook Ads Manager, Display & Video 360 (Google Display), Google Analytics, Twitter Ads, Demandbase Ad Cloud Performance Tracking & Data Analytics: SQL, Tableau, Power BI, RStudio, Python, Looker Studio, Advanced MS Excel, Adobe Analytics, Qualtrics Marketing Automation & CRM: Salesforce, Pardot, Marketo, Integrate, Adobe Audience ManagerDemand Generation & ABM partners: IDG/IDC, Technology Advice, Intentsify, RollWorks, Madison Logic, Foundry, INFUSE, DemandWorks, TechPro, 6senseWith an MBA from India and a Master’s in Marketing from Purdue University, I bring a strategic, analytical, and creative approach to digital marketing. Passionate about blending data-driven insights with creative execution, I focus on scaling demand generation, optimizing media spend, and improving marketing efficiency.Let’s connect to discuss demand generation, campaign strategy, and marketing analytics!
Experience
Present
Education
G. B. Pant University Of Agriculture & Technology
Bachelor of Science - BS, Mechanical Engineering
2012 — 2016
Indian Institute of Management Bodh Gaya
Master of Business Administration - MBA, Marketing
2016 — 2018
Purdue University Daniels School of Business
Master of Science - MS, Marketing Analytics
2021 — 2022
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