Sushmita Fulpagar
Marketplace Analyst @Tambo
Signup · Get unlimited contacts
WORK HISTORY
Marketplace Analyst @Tambo
London, GB
Driving growth for global FMCG, beauty, and health brands on Amazon through a blend of analytics, consultancy, and advertising expertise.Build and manage performance dashboards (ASIN, market, and category level) to track spend, sales, ROAS, ACOS, NTB %, and share of voice.Deliver monthly and quarterly business reviews (MBRs/QBRs) with actionable insights for clients including Wella, Optibac, Pura, Bondi Sands, and more.Lead category deep-dives (e.g: baby care, skincare, hair styling tools) using tools such as Amazon Marketing Cloud (AMC), Vendor Central, Ads Console, Compass, Jungle Scout Cobalt, and Helium 10.Plan and optimise Sponsored Ads and DSP campaigns across funnels - designing AMC audiences, troubleshooting delivery, reallocating budgets, and aligning spend with client TACOS/NTB goals.Provide consultancy to brands on ecommerce strategy: category sizing, competitor benchmarking, search & retail trends, and investment scenarios.Collaborate cross-functionally with client leads, data tech teams, and senior stakeholders to shape Amazon growth roadmaps.
EDUCATION
University of Leeds
MSc International Marketing Management
Savitribai Phule Pune University
Bachelor of Business Administration - International Business (BBA IB)
ABOUT SUSHMITA FULPAGAR
I’m a results-driven digital marketing professional with a passion for paid media and a deep understanding of PPC strategy. My expertise spans across Google Ads, Meta Ads, and Google Analytics, with a strong focus on maximising ROI and performance optimisation.With a solid foundation in data analysis, I thrive on using insights to inform and refine campaigns, ensuring they’re not only efficient but also impactful. I enjoy staying ahead of industry trends, embracing new technologies, and using innovative strategies to solve complex challenges.Driven by curiosity and a desire to continuously learn, I’m always eager to expand my knowledge and apply fresh approaches to deliver measurable results in fast-paced environments.Feel free to connect with me to discuss opportunities or collaborations!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.