Sushmita Ganguly
Marketing Programs & Demand Generation | B2B Marketing | APAC Campaign Strategy | Marketing Automation
- Role
- Senior Marketing Analyst at SHL
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sushmita Ganguly
Marketing Programs & Demand Generation professional with 5+ years of experience across SaaS and EdTech, driving integrated marketing initiatives that support pipeline growth and business impact.Currently leading APAC regional marketing programs at SHL, partnering with global marketing, product, and sales teams to plan and execute multi-channel campaigns across digital, ABM, and event-led initiatives.My work focuses on demand generation, marketing automation, and campaign performance optimization, leveraging platforms like Salesforce and Eloqua to strengthen lead management, campaign scalability, and marketing-to-sales alignment.I have experience driving large-scale engagement initiatives, institutional partnerships, and regional marketing programs, while collaborating across cross-functional teams to deliver measurable marketing outcomes.I’m particularly interested in building scalable marketing programs, regional campaign strategies, and data-driven growth initiatives that strengthen brand presence and accelerate pipeline growth.Always open to conversations around marketing strategy, demand generation, and building impactful marketing programs.
Experience
Senior Marketing Analyst
Aug 2024 — Present · Gurugram, IN
Education
Sri Sri University
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
National Academy of Event Management and Development
MBA, Event Management and Public Relations
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