Sushma Yadav
Retention Marketing | E-commerce | Fintech | Martech | Marketing Automation | CRM | Clevertap | Moengage | Advanced Digital Marketing | Multi Channel Campaign | Event Marketing | Event Management
- Role
- Growth Hacker at 0101.Today
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sushma Yadav
I am a results-oriented professional with expertise in CRM, digital marketing, and event management. I specialize in executing multi-channel campaigns, enhancing customer engagement, and managing end-to-end event operations. Throughout my career, I have worked across diverse industries, delivering impactful strategies that contribute to business growth.Experience:At Boutiqaat, as Associate CRM, I manage campaigns across Push, Email, SMS, WhatsApp, and In-App notifications using Clevertap, Asana, Branch, and Power BI. I ensure timely and error-free campaign execution, collaborating with cross-functional teams to drive customer engagement and optimize campaign performance.In my role as Client Relations Lead at Core Media, I managed event logistics, vendor sourcing, and client relationships, working with prominent clients like Google, TATA Communication, and Dell. I handled delegate requirements, travel arrangements, and event coordination, ensuring flawless execution and customer satisfaction.Earlier at Klick Face Media, I contributed to marketing campaigns for celebrity shoots, analyzed data to define target audiences, and managed social media campaigns. I also handled data analysis and oversaw intern teams to ensure the smooth execution of campaigns.Skills & Competencies:Multi-channel campaign execution (Push, Email, SMS, WhatsApp, In-App)CRM tools: Clever tap, Asana, Branch, Power BI, Mailchimp, Looker StudioEvent management & logistics coordinationData analysis & campaign optimizationSocial media & brand managementCertifications:Google Ads Display Certification – FEB 2023HubSpot SEO Certification – FEB 2023IIDE Advanced Digital Marketing Certification – JUN 2023Education:PGDM in Marketing & Media, International School of Business & Media (2022)[GPA: 8.2]Advanced Digital Marketing, Indian Institute of Digital Education (2023)[GPA: 7.4]BBA in Event Management, National Academy of Event Management & Development (2017)[GPA: 7.4]I am enthusiastic about leveraging my diverse skills to contribute to business growth, customer engagement, and digital transformation. Let\'s connect! Feel free to reach out for collaboration or opportunities.
Experience
Growth Hacker
Feb 2025 — Present · Mumbai, IN
Education
International School of Business & Media
MBA in marketing and media, Marketing
Bharathiar University College of Arts and Science
Bachelor of Business Administration - BBA, Event management
2013 — 2016
IIDE - The Digital School
Advance Digital marketing , Digital marketing
Skills
- Event Planning
- Public Relations
- Marketing Strategy
- Advertising
- Team Management
- Social Media Marketing
- Event Management
- Management
- Customer Service
- Social Networking
- Marketing Communications
- Social Media
- Marketing
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