Sushma Vasudevan

About Sushma Vasudevan

With two decades of distinguished experience in Analytics, Data Science, and Artificial Intelligence, Sushma excels at fostering an environment where both technologists and non-technologists collaborate seamlessly to drive innovation and business growth. Her extensive industry knowledge, coupled with her technical acumen and exemplary leadership style, has positioned her as a rare and influential technology leader.As the Sr. Vice President - Analytics and Data Science (ADS) at PureSpectrum, Sushma has played a pivotal role in building and scaling the organization. She is responsible for the company’s suite of PureProducts and PureIntelligence - PureSpectrum\'s AI technology. Her hands-on expertise in developing AI-driven products—spanning natural language processing, predictive analytics, reinforcement learning, and recommendation systems—has resulted in the creation of proprietary assets that are central to the company’s strategic offerings.Sushma is a staunch advocate for Ethical and Responsible AI, and she is deeply committed to promoting these principles across the industry. As an accomplished speaker, she frequently shares her insights on ethical AI practices through keynote addresses, webinars, and corporate discourse, underscoring the importance of transparency, fairness, and accountability in AI development.In addition to her leadership role, Sushma serves as a board member for the Center for Economic Research and Forecasting at California Lutheran University, where she provides strategic guidance on the applications of AI and emerging technology trends. She is also an Adjunct Faculty member at California Lutheran University, teaching graduate-level courses in Statistics and Analytics.Marked by significant contributions to global technology leaders such as IBM Corporation and GE Capital International Services, Sushma\'s career exemplifies a blend of deep technical expertise, visionary leadership, and a commitment to ethical AI practices, making her a prominent figure in the intersection of technology, business, and social responsibility.

Experience

1. SVP - Data Science & Artificial Intelligence

   PureSpectrum

   Jun 2019 — Present · Raleigh-Durham-Chapel Hill, NC, US

   PureSpectrum is a technology company that provides a platform and services for Primary Market Research. The ADS organization is responsible for end to end platform Data Quality achieved by research and development of innovative products using AI/ML technologies (branded as PureProducts)As the lead for AI/ML technologies at PureSpectrum, Sushma\'s success includes:• Concept to Product delivery of PureText API - A Natural Language processing tool for fraud detection in real time for online primary research• Designed and built PureScore, a benchmark for respondent quality based on advanced machine learning algorithms and Natural Language Processing• Architecting and building PurePrice, the pricing recommendation feature, a predictive analytics algorithm that uses the supply/demand dynamics on the platform and survey criteria to recommend pricing, powered by AI/ML techniques (in Beta phase)• Establishing an end to end Data Quality assurance process that works in step with all the PureProducts using Artificial Intelligence.

Education

• California Lutheran University

  Master of Science, Econometrics, Forecast modeling and Financial Economics

  2015 — 2017

• Bangalore University

  B.E, Mechanical Engineering

  1993 — 1997

• University of Wales

  MBA, Finance

  2005 — 2006

Skills

• Competitive Analysis
• Cloud Computing
• Program Management
• Marketing Strategy
• Strategic Planning
• Business Intelligence
• Analysis
• Business Analysis
• Market Intelligence
• Cross-Functional Team Leadership
• Business Development
• Management
• Strategy
• Analytics
• Management Consulting
• Customer Relationship Management (Crm)