Sushma Mulchandani

About Sushma Mulchandani

Persuasive, resilient, and self-motivated marketing strategy leader with 13+ years of demonstrated track record of creating purposeful brands that win consumer hearts and enhance bottom-line growth.I drive value for the organization through my innate abilities of people-management across functions & levels, administering efficient workflow and astute focus on business impact. Functional Expertise : Consumer-Brand Strategy | Insights & Analytics | GTM Strategy | Experiential Marketing | Brand Design | Semiotic Science | Partnerships | Business Strategy

Experience

1. Gm Category Lead,digital Content

   Vodafone Idea Limited

   Dec 2024 — Present

   Driving Growth, Engagement & Monetisation | Content, Gamification, Digital CX1⃣ Vi Movies & TV: Leading growth and revenue for Vi’s content aggregator platform — scaling reach through data-driven acquisition, deepening engagement, and driving monetisation via focused bottom-of-the-funnel conversion strategies across prepaid and postpaid users.2⃣ Vi App (Telco platform): Spearheading the Games Portfolio and gamification strategy to elevate user engagement, boost retention, and embed playful utility into Vi’s broader digital ecosystem.

Education

• JG College of Computer Applications

  BCA

  2005 — 2008

• Symbiosis International University

  MBA in Communication Managment

  2009 — 2011

Skills

• Brand Management
• Marketing Strategy
• Strategy
• Marketing Communications
• Social Media Marketing
• Corporate Communications
• Advertising
• Market Research
• Customer Insight
• Client Presentation
• Marketing Research
• Social Media
• Digital Marketing
• Client Relations Skills
• Competitive Analysis
• Event Management
• Marketing
• Management
• Crm
• Public Relations
• Business Strategy