Sushma Malagi
Business Analytics Lead | Driving Operational Efficiency & Campaign Growth | SQL, Power BI, Google Data Studio
- Role
- Lead Business Analyst at Swiggy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sushma Malagi
I’m a Business Analyst with 6+ years of experience in campaign and performance analytics across FoodTech, E-commerce, and Financial Services. I specialize in leveraging SQL, Power BI, and Google Data Studio to build real-time dashboards that drive leadership decision-making.Passionate about optimizing campaign performance and discount efficiency, I’ve led initiatives—like Crazy Deal that scaled customer engagement and improved RDPO efficiency by 35% YoY. I thrive at the intersection of data analysis and strategic operations, translating complex insights into actionable business transformations.Let’s connect if you’d like to explore how targeted analytics and data-driven storytelling can elevate business outcomes.
Experience
Lead Business Analyst
Oct 2024 — Present
Partnered with City Ops, Product, and Business teams to optimize campaigns, improving customer engagement & conversion.Built real-time dashboards in SQL, Power BI, and Google Data Studio, improving visibility for leadership.Conducted root-cause analysis on discount inefficiencies, improving RDPO efficiency by 35% YoY.Designed and executed national campaigns, including “Crazy Deal” and ₹1 Deal, driving large-scale order growth and social engagement.
Education
R C U College
Bachelor of Science - BS, Statistics
2015 — 2018
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